Toinsh: Shrinking your links to widen potential customers
Use Cases and Deployment Scope
Toinsh is used to promote subscriptions and the offering of the product. Multiple times when Branded links are posted on social media and other platforms we have to analyze those users that are communicating with those links and how many new users are coming for the first time on the platform. Also, the devices from which those users are coming. This procedure helped us to focus on the targeted audience.
Pros
- Provided data of potential Users.
- Provided Data of the branded link performance.
- Users can create a Name for their link if a feature is posted on Facebook its Alias can be set as UserFacebook.
Cons
- Feature related support need to be provided like a chatbot or something.
- In pixel feature, UI looks pretty old.
- Date format should be more flexible in API not just "Y-m-d"
Most Important Features
- Data gathering of targeted audience.
- Customized report of new users.
- Interaction based upon clicks of branded links.
Return on Investment
- Gained 10% more clicks almost every month.
- Pricing is low so it is very cost effective.
- You can gather the customer engagement data in less cost
Alternatives Considered
AppsFlyer, Bitly and TinyURL
Other Software Used
Postman, Swagger Open Source, supported by SmartBear, MoEngage
