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TrendKite

Score6.2 out of 10

8 Reviews and Ratings

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What is TrendKite?

TrendKite is PR analytics software helping PR professionals quantify their true business impact. The vendor aims to go beyond legacy metrics such as readership, mentions and ad equivalency and provide PR professionals a concrete way to attribute their efforts to real business outcomes like brand value, web traffic, SEO, and revenue.

The TrendKite platform allows PR professionals to hone in on quality coverage with single-click filters, benchmark against competitors, and report the business impact of campaigns with beautiful interactive reports. PR pros can swifty respond to crises thanks to Spike Alerts, real-time alerts powered by artificial intelligence. And using Pinpoint Contacts, the next-generation of media contacts, PR pros can leverage a journalist discovery engine to uncover new high impact journalists.

According to the vendor, the product is used by more than 1300 clients, including brands and agencies such as Nike, Google, SXSW, Hershey's, John’s Hopkins, M&C Saatchi, and Mondelez.


Categories & Use Cases

Media

Example of a brand dashboard
Social Amplification (of just your PR coverage)
Article Card View featuring Google Analytics or Adobe Analytics data
Traffic driven directly by PR
Advanced Sentiment Analysis
Interactive PR Reporting (sharable by URL link)
PR Newsletter
PR's SEO Impact
Discover new journalists with Pinpoint Contacts, the next-generation media contacts solution
Detect unusual spikes in coverage with Spike Alerts, powered by artificial intelligence

1 / 10

Reviews

What users are saying about TrendKite.
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TrendKite for PR Pros

Incentivized
Cindy ArcoView profile
Public Relations Manager, Florida Region at Comcast (10,001+ employees employees)

Pros

  • The search functionality is very helpful and can be tailored for a specific company, campaign, product announcement, etc.
  • The reach: it pulls information and metrics from everywhere.
  • Reporting: great features and ability to show what is working and what might not be.

Cons

  • Interface improvements: the interface could be "prettier" and more user-friendly
  • Mobile: a mobile app would be ideal for when I need to pull info/data when I'm not in the office.
  • Making coverage available more quickly.

Alternatives Considered

Meltwater Media Intelligence Platform and Cision PR Software

Excellent tool to monitor and evaluate your PR impact

Incentivized
Eva Egbert, PhD.View profile
Sales Manager in Sales at Monarch Mountain (201-500 employees employees)

Pros

  • My favorite widget is the one for seeing SEO impact
  • Also it is great to see your trending vs. the competition
  • Positive vs. negative segment is good too - sometimes it surprises us. A campaign that we saw as super positive - actually had a negative impact on our reputation.

Cons

  • It is a pretty complex tool, so understanding each widget can be overwhelming, however the staff is very helpful in guiding you.

Alternatives Considered

Google Ad Manager

The reports that we're able to create for our clients with TrendKite really can't be compared to any other service.

Incentivized
Verified User
Director in Marketing (1-10 employees employees)

Pros

  • Charts & Graphs.
  • The 30,000 foot view of media coverage for a PR campaign.

Cons

  • It misses certain stories that we have to find through Google, Google News, etc.
  • Adding stories is easy, but can get tedious if you have to add multiple at a time.

Review of TrendKite Monitoring Services

Incentivized
Verified User
Strategist in Marketing (11-50 employees employees)

Pros

  • Customer service is exceptional and we really like our account rep.
  • The chat feature is great.

Cons

  • More monitoring of print and radio.
  • Faster user interface.

The most robust media monitoring tool money can buy

Incentivized
Verified User
Vice-President (51-200 employees employees)

Pros

  • Automatically finding keyword-driven results and populating reports with a wide array of measurements.
  • Simplicity in editing the automated results (adding and subtracting specific results).
  • Ease of sharing interactive reports with stakeholders.

Cons

  • It would be helpful to make white-labeling reports easier.

Alternatives Considered

Cision PR Software, TVEyes, Critical Mention and Meltwater Media Intelligence Platform