TrustRadius: an HG Insights company

TruCentive

Score8.3 out of 10

7 Reviews and Ratings

What is TruCentive?

TruCentive is a comprehensive incentives delivery platform designed to help businesses enhance their brand and boost ROI. The software offers over 250 gift card options, virtual Visa cards, or vouchers that can be personalized to the recipient's liking. One of the unique features of TruCentive is that it allows companies to retain 100% of unused incentives, which means no money goes to waste.

TruCentive enables companies to deliver digital offers with customizable survey codes through email, SMS, or both. With advanced features such as customized designs for emails and reminders, businesses can optimize results and obtain meaningful responses from their customers. A notable feature of this platform is its ability to curate specific sets of cards based on themes such as Pizza on us, Coffee, Tech Entertainment, or Sports & Outdoors. This feature helps streamline rewards according to customer preferences and makes them more engaging overall.

Categories & Use Cases

Extensive, Easy to Use Gift Card Distributor for Large Companies

Use Cases and Deployment Scope

We use TruCentive to distribute our year-end holiday gift card reward to our 180+ off-site employees. TruCentive helps us design how we want our gift card emails to look and then make the distribution and delivery process easy to set up and manage. We've used TruCentive for this project for 2 years running now and have enjoyed using it each time.

Pros

  • Retailer choices
  • Ease of delivery
  • Easy user interface

Cons

  • Sorting retail partners by region or state
  • More streamlined set-up for reminders
  • Quicker account funding

Return on Investment

  • Greater employee engagement
  • Efficient use of budget
  • Goodwill

Other Software Used

Microsoft Excel, Adobe PhotoShop, Canva

Awesome platform!

Use Cases and Deployment Scope

We use TruCentive to send gift card incentives to prospects (and current customers) who attend our webinars or online events. We were having issues with deliverability trying to send gift cards through Starbucks before TruCentive, and now those issues have disappeared.

Pros

  • Variety of cards
  • Ease of use
  • Reasonable pricing

Cons

  • No card minimum
  • One code that allows people to access cards with a limited number available until all are claimed

Return on Investment

  • Saved us money from people not redeeming (not sending cards blindly)
  • Less issues with deliverability = more cards sent

TruCentive is the Incentive Platform for Partner Programs

Use Cases and Deployment Scope

As the manager of partner programs at Henry Schein One I was looking for interesting ways to incentivize partners to provide new business referrals to our organization. I found TruCentive and after meeting with their team I decided to implement an incentive that offered rewards based on participation in our program. The team at TruCentive led me through the campaign implementation process and we have successfully used it to reward qualifying partners. It is an easy-to-use platform that allows for campaign customization, implementation and tracking.

Pros

  • Highly engaged implementation team
  • Easy to use incentive platform
  • Ability to create custom branded messaging
  • Wide variety of reward options

Cons

  • Broader range of incentive options
  • More detailed help for self management of the platform

Return on Investment

  • Adds excitement to partner program participants
  • Provides easy way to reward partners and employees
  • Provides detailed tracking of payments

Alternatives Considered

Motivosity and Tremendous

Other Software Used

Adobe Acrobat Reader DC, Microsoft Teams, Google Drive

Best Gift Card Incentive Company

Use Cases and Deployment Scope

I use TruCentive as an incentive for people to use me as their realtor. It's a huge saving because most of my colleagues use physical cards that expire or get thrown out. With TruCentive I'm able to mitigate the majority of my cash risk. Also, the fact that I can offer multiple vendors to choose from is awesome.

Pros

  • Vendor selection
  • Pay for what you use
  • Ease of implementation

Cons

  • Need to allow personal email as send address

Return on Investment

  • positive ROI on my incentive lead generation

Other Software Used

Snagit, Adobe Acrobat Reader DC

Great software!!

Use Cases and Deployment Scope

We use this to send incentive gift cards to attendees of our webinars and lunch-and-learn meetings.

Pros

  • Ease of use.
  • Deliverability.
  • Gift card options.

Cons

  • No minimum $ amount.
  • Code can be redeemed more than once.

Return on Investment

  • More MQLs.
  • More engagement.

Other Software Used

Pardot, Canva, Adobe Acrobat Reader DC