#1 most frequent
United States of America
90.7%49 installations of 54
What is SnapApp Interactive Content Marketing (discontinued)?
The SnapApp Interactive Content Marketing platform that was acquired by Uberflip December 2019 was discontinued by Uberflip at the end of July 2022. It is no longer available.
Categories & Use Cases
Media
1 / 4
Top Performing Features
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 9.1
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 9
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 8.1
Areas for Improvement
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.9
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Category average: 9.3
Who Buys & Uses SnapApp Interactive Content Marketing (discontinued)
#2 most frequent
Netherlands
3.7%2 installations of 54
#3 most frequent
India
1.9%1 installation of 54
SnapApp delivers what it says.
Use Cases and Deployment Scope
Name a business that can survive in this fast changing world, the answer is None. Every business needs marketing. However, even marketing needs to be personalized to allow customers to access existing content in a new way. By using Snapapp, our organization creates new content while presenting our existing content in a completely new light. We use Snapapp to generate leads and drive traffic to our website. This new Snapapp concept has opened up our potential and helped us catch new market opportunities.
Pros
- I like the user interface because we can customize it, drag and drop things, etc.
- From a single source, we can manage campaigns on multiple platforms.
Cons
- There are only a few limited software integrations for SnapApp, so it needs to upgrade itself.
- I didn't like the Font colours its not that attractive as it should be.
- Mobile content looks different from desktop content
Return on Investment
- Better content experience
- More Business more money
- Our business is constantly growing and expanding.
Other Software Used
Adobe Stock, Hootsuite, Canva
Great way to get leads from younger demographic
Pros
- Lead Generation: it is very unintrusive to the end user and they are more apt to provide their information. Plus through the survey, you get a better understanding of their behavior.
- Content Creation: Creating content in a create and drop system makes this easy to use and efficient.
- Templates: The templates you can choose from have a lot of variations which saves time since you don't have to start from scratch.
Cons
- Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
- Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.
Return on Investment
- For our younger target audience, we saw a lift in leads by 25%. They were more apt to respond and provide data. Our cost per lead in this audience went down $0.10 per lead.
SnapApp Accessible to the Basic User
Pros
- SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
- There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
- It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.
Cons
- It can be frustrating at times to have to custom code basic text edits such as italics, text colour, bold and underline. Text formatting should be part of the basic editor available to all users.
- It can be difficult to locate tutorials or guides on how to create well-functioning and attractive SnapApps. That being said, their support team has always been responsive & helpful but sometimes it's nice to not have to reach out to their offices for an answer.
- It would be great to have more shapes & graphics available within SnapApp. Canva (another online tool for graphic design) does a good job of making a wide range of graphics available (both paid & free) - this would be valuable for SnapApp users as well.
- It would be beneficial to be able to set a brand standard on specific SnapApp's (i.e. font, colours, button style) to ensure there aren't any discrepancies from slide to slide.
- A double-click text editor would be an improvement on the current click-to-edit feature.
Return on Investment
- It has allowed us to create numerous evergreen assets that can be leveraged for future campaigns.
- Interactivity has allowed us to present our existing content in a new & exciting way.
Alternatives Considered
Canva
Other Software Used
Hootsuite Pro
From conversation to conversion!
Pros
- Organically involves the potential client.
- Intelligently captures and utilizes clients' pain points to more effectively engage and close.
- Kinder, gentler selling voice!
Cons
- Can be a bit intrusive if the client is not ready to more deeply engage.
Return on Investment
- More qualified leads.
- More intelligent, productive convos w potential patients.
- Fabulous forms.
- Probably 6 pct uptick in sales close last year.
Alternatives Considered
Uberflip
Great way to engage your B2B prospects.
Pros
- Gets prospects engaged.
- Pretty easy to set up.
- Very different experience for the audience compared to just reading content.
Cons
- Could be easier to add and edit creative elements.
- I'd like the apps to be a bit cleaner, prettier.
Return on Investment
- SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
- It allows us to create engaging experiences for our prospects that aren't really available through other means.
