Real-time analytics dashboard
Analytics that show landing page performance metrics such as traffic and conversion rates.
Cat avg: 5.6
Top Performing Features
Dynamic page text replacement
The ability to dynamically replace content on a page (e.g. the page header) with the direct text of the web visitor’s search query.
Cat avg: 5.9
Optimization recommendations
Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.
Cat avg: 5.7
Landing page A/B testing:
The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.
Cat avg: 5.5
Worst Performing Features
SEO tools
Allows the user to understand the SEO performance of their landing page and improve it.
Cat avg: 5.3
Unbounce Features from Reviews
SEO and Conversion Optimization
Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.
6.9+25%
Landing page A/B testing:
The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.
Category average: 5.5
Dynamic page text replacement
The ability to dynamically replace content on a page (e.g. the page header) with the direct text of the web visitor’s search query.
Category average: 5.9
Real-time analytics dashboard
Analytics that show landing page performance metrics such as traffic and conversion rates.
Category average: 5.6
SEO tools
Allows the user to understand the SEO performance of their landing page and improve it.
Category average: 5.3
Optimization recommendations
Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.
Category average: 5.7
Unbounce Features from the Vendor
Website and Landing Page
Vendor-reviewedLanding page drag-and-drop editor
Allows the user to create landing pages without requiring coding.
Website/landing page preview
The ability to preview what a new landing page or website will look like before publishing it.
Landing page templates
Pre-built landing page templates users can use to create new landing pages.
Triggered pop-ups and banners
Pop-ups and banners that appear for web visitors who take a certain action or meet a certain requirement (e.g. clicking on a specific image, using a certain device type).
Custom thank you pages
The ability to create custom thank you pages after the web visitor has filled out a form or taken another action.
Customizable branding
Allows the user to add their own branding to web pages and web page elements.
Custom scripts
The ability to add custom landing page features or functionality using HTML, JavaScript, or CSS.
Publishing webpages to any domain
The ability to publish websites and webpages to any domain and URL.
WordPress plugin
A plugin that allows the user to publish websites, landing pages, pop-ups, and banners in WordPress.
SEO and Conversion Optimization
Vendor-reviewedMobile-responsive pages
The ability to create mobile-responsive versions of landing pages.
AMP pages
Allows users to create accelerated mobile pages (AMP) that load faster than standard landing pages.
Landing page A/B testing:
The ability to A/B test different versions of landing pages or specific elements on landing pages to see which version converts better, gains more traffic, etc.
Dynamic page text replacement
The ability to dynamically replace content on a page (e.g. the page header) with the direct text of the web visitor’s search query.
Real-time analytics dashboard
Analytics that show landing page performance metrics such as traffic and conversion rates.
SEO tools
Allows the user to understand the SEO performance of their landing page and improve it.
Optimization recommendations
Recommendations for how to improve things like page load speed, SEO performance, or conversion rates on landing pages.
Security and Administration
Vendor-reviewedGDPR compliance
The platform complies with current GDPR and data privacy standards.
Secure web hosting
Secure website hosting with SSL encryption.
Audit logs
A record of user activities within the landing page and website building platform.
Additional Features
Vendor-contributedMobile Responsive Landing Pages
Dynamic Text Replacement for PPC
AI-powered optimization with Smart Traffic
A/B testing landing pages
Popups and sticky bars
Integrations with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
The ability to build AMP landing pages
Two-factor authentication