Simple tool with great results!
Pros
- The finished product is visually pleasing
- It is simple to export and combine journey maps, personas, and empathy maps into PDFs
- There is a large number of stock photos to choose from when creating personas
Cons
- The only issue I sometimes face is that they are in a different time zone, so personalized replies sometimes take longer; however, they do have very helpful articles that usually answer my questions without having to direct me to someone
Return on Investment
- We have been able to make significant positive changes to the way we do business after creating and visualizing our customer personas
Alternatives Considered
Coggle and Lucidchart
Other Software Used
Coggle, Lucidchart