Verizon Media DSP

With cross-screen data fueled by direct consumer relationships, the Verizon Media DSP is designed to enable advertisers to understand and reach their audiences across multiple dimensions on every device. Boasting scale, exclusive inventory, and unique data, the DSP aims to offer the benefits of a walled garden without compromising on transparency and independent measurement. Fueled by Nielsen Smart TV Viewership data, Verizon Media DSP can identify what content viewers are exposed to across networks both through linear and over-the-top programming. The planning tool enables simultaneous forecasts across multiple screens and formats, helping to improve the effectiveness of DSP customers’ media budgets across TV and digital.