MNTN

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What is MNTN?

MNTN builds advertising software for brands to drive conversions, revenue and site visits in television. MNTN Performance TV is a Connected TV advertising platform optimized for direct-response marketing goals.

Advertising with MNTN Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. Users can also reach viewers of a brands CTV ads when they’re on their computers and mobile devices using MNTN Audience Extension.

Different than traditional TV advertising, advertising with MNTN Performance TV is more like a performance marketing channel for the following reasons:

Users can target an ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
The user can track TV ad performance on both the MNTN platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because MNTN Performance TV acts like any other digital performance channel. It can be treat exactly like paid search, social, or display.

And to address the hassle of creative management, the MNTN platform lets users upload Connected TV ads, and automatically create dozens of dynamic display ads to maximize omni-channel reach. MNTN's QuickFrame video-as-a-service platform and marketplace is also available to advertisers to help produce video creative, boasting packages to accommodate any budget.

MNTN states accurate attribution is also required for effective performance marketing, so they also aim to include accurate, cross-device measurement among their services. Their approach to marketing attribution combines proprietary technology and key integrations with measurement partners to offer a comprehensive attribution suite, included with MNTN's services.