An ideal CMS platform for design agencies and corporate marketers
Use Cases and Deployment Scope
We use Webflow as our primary CMS platform for developing websites for our clients. After years of doing traditional, custom code work, we adopted it for it's no/low-code capabilities. We're able to deliver the highest possible quality in a fraction of the time, and at a lower cost than we were previously able to. As a designer-led agency, Webflow has also been a crucial tool for delivering pixel-perfect front-ends and empowering our design team to experiment in new ways.
Pros
- Webflow provides the best-in-class interface for building websites without the use of code.
- It has a flexible and scalable CMS with page-building capabilities that clients and marketers love.
- The built in SEO and optimize tools give marketers an all-in-one solution for building, deploying, and optimizing content.
Cons
- Brand recognition is still behind WordPress, which can make it a challenging sell for clients looking to play it safe in their CMS decision.
- The CMS is ideal for smaller datasets, but higher content sites introduce some minor challenges.
- Alignment between designers and developers is key prior to implementation. The flexibility of the platform requires careful planning to avoid over-engineering.
Likelihood to Recommend
Webflow is a game-changer for agencies who service a wide range of clients, and an ideal platform for organizations with strong marketing teams. When marketers need to react quickly to changing industry conditions, or the release of new products, they can leverage the platform to rapidly design and deploy landing pages and new website sections.
