TrustRadius Insights for Webtrends Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.
Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.
Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.
Webtrends analytics is your run of the mill web analytics software that is being used within our digital marketing dept. It is able to track and provide insights for our e-commerce website and goals set via trackers. It is primarily used by manager level associates to produce reporting and feedback to c-level execs within our company.
Pros
Custom built reports
Huge customer support which is particularly useful for newbies
Interface and UX is very intuitive
Cons
Plugins are not easy to use or implement
There need to be more reports and template dashboards to present you with actionable data instead of having to build it out yourself
Takes time and effort to fully implement into your site
Likelihood to Recommend
Webtrends analytics is an analytical tool I would strongly recommend to companies that are at the enterprise level as there are more affordable and robust solutions such as Google analytics that does not charge a fee. (That is until your website receives an amount of traffic that exceeds their free version).
My company uses WebTrends on premises, and has ever since I started work here. During my tenure we have added Google Analytics to our website, but we continue to use WebTrends as well.
Pros
Custom Reports
Reanalysis of old data
Can analyze raw log files
Cons
Complexity
Cost of ownership
Adding new report parameters requires full reanalysis
Likelihood to Recommend
I am more familiar with WebTrends than with Google Analytics, and I prefer its custom report creation capabilities. We still need to analyze raw log files occasionally, and having WebTrends on premises allows us to do that. With WebTrends, we own our data, and keep it onsite, unlike with Google Analytics.
Google Analytics is capable of showing live site visits, which our end users love. It is also easier for the users to do basic tasks in -- they find the WebTrends interface too confusing. User management is easier in Google Analytics than it is in WebTrends.
I used Webtrends at a previous position, and boy do I miss it. We used it for complete weblog analytics to discover trends between purchases, site visitation patterns and our own forecasting. We used two feeds of Webtrends, a data dump and the UI. Webtrends allowed us to quickly and easily determine new demographics and merge important data with our other reports.
Pros
Having used two competitors, the company I am with now uses Omniture, I can honestly say that Webtrends is the best web analytics software I have used. Its UI is very intuitive and easily customized.
The back-end data is fairly easy to get to, and it's no hassle getting IP or log level data, unlike competitors. I work with a team of web analysts now and talk about Webtrends to them like the munchkins talked about the Wizard of Oz. It's just a more superior software than most to data mine.
Webtrends has great customer service support. They were able to allow us to build out custom reporting and dumps for our specific industry without price gouging us.
Cons
I would like to see stronger SQL integration into the UI program and software.
Better tutorials for people
More user groups in our area.
Likelihood to Recommend
Webtrends is great if you are looking for IP analyst web data without heavy levels of UI glut to interfere with your exploration of the data. We used Webtrends extensively to mine user behavior for our various webpages and to track referrals from the many clubs we manage. Tying this data back to other reports was very easy.
We use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools available compliment each other.
Pros
Powerful creation of reports. Different categories, globally seen by all platforms, platform specific and personal seen by only me
Intuitive drag and drop interface
Action center allows for events to trigger near real-time activities
Cons
API interface could be more intuitive
Likelihood to Recommend
It's well suited for analysing many sites across many locations.
For several years, we've used Google Analytics as the primary data-gathering tool for our websites. GA has several frustrations, and the larger our membership grew, the more inaccurate the data became. We considered several 'paid for' analytics suppliers, and we decided to work with Webtrends - using their Infinity product. The Webtrends team were super helpful at introducing us to the tool and demonstrating how it could help our particular needs, as this isn't a 'one size fits all 'product' - it can be customised. The team contacted us regularly with additions they made that would help us solve the data problems we were looking for and this doubled as demo sessions to also showed us what Webtrends Infinity was capable of - things that we hadn't considered that have since been ultimately useful. And, since choosing to go ahead with Webtrends Infinity, we've been very satisfied with the standard of customer service - guiding us in using the product, producing dashboards for us, readily accepting feedback, and being available for questions whenever we need them. These guys really know their stuff, and I have no doubt whatsoever that we made the right decision. Having accurate data that we can really dig into has been a huge boost to us and has had an immediate effect on decision making within the company.
Pros
Webtrends Infinity tracks our websites accurately - so we know the data we're getting is correct.
Webtrends also tracks SPA's.
Webtrends is customisable, so you can create and save your own reports, dimensions and metrics.
You can really dig into the data with Webtrends Infinity to get many more insights that you could ever find using Google Analytics.
The Webtrends team have helped us to produce dashboards for our regular reporting - literally saving us days of reporting time.
The Webtrends team really know their stuff, and are on-hand to answer queries and questions, no problem at all.
Cons
There are a few tweaks to do on the new Infinity system (and the team are really pro-active with feedback), but there's nothing I'd say would need a major overhaul. In fact, new areas are appearing every week.
Likelihood to Recommend
It's well suited for most types of reporting that we do, whether that's ad-hoc reports, campaign reports, email reports, right up to monthly and quarterly reports that require dashboards. It also integrates with many other systems, including social media analytics. We are also customers of Webtrends Optimise (for A/B testing), and the segments and data from this also integrate with Webtrends Infinity - which is really handy. The only thing Webtrends can't do at the moment is to integrate with Hotjar.
VU
Verified User
Analyst in Information Technology (201-500 employees)
We used Webtrends until last month but we decided to move to to Google Analytics since we found a lot of restrictions with this product.
Pros
Friendly Heatmaps
Webtrends explore (tried) to make things look more user friendly ....(tried)
Cons
There are a lot of areas for improvements for this tool. It's a powerful tool however it has so many restrictions such as running historic data for the past 3 months only
Integration of Webtrends10 and WT9 did not work, you can see that since most of the time you still need to use WT9 in order to get results in WT 10 this is very confusing and frustrating
Likelihood to Recommend
Compared to Coremetrics or Google Analytics, I definitely would not recommend as Webtrends is much more complicated to use and less flexible.
Webtrends was the primary web analytics used in our North American eCommerce operations. It was used to measure overall traffic levels on our site as well as to look at specific customer usage (logged-in versus non-logged-in) and to provide deeper reviews of customer site search. This data was used to help manage our overall site search and SEO efforts.
Pros
Gives complete data. This is critical if you want to look at all of the data in a particular set of analysis -- all of the specific search data or customer data. WebTrends was not a sample based product so we could get full data as needed.
System availability. The tools were always available and had great up-time.
Customization. With the proper Analyst support we could configure Webtrends to provide the specific data sets we needed to make report decisions.
Cons
Customizing reports requires significant system knowledge. As a regular user, I found it very difficult to modify reports or metrics (compared to a product like Google Analytics). This required my organization to find and hire a WebTrends specialist to full utilize the power of the tool.
Likelihood to Recommend
At the time Webtrends was an enterprise product that had a strong team behind it but cost would be an issue for small and medium-sized organizations.
Multiple currency handling under the same domain name
Absence of data sampling 50,000 URLs/day or 500,000
visits/month
Acceptable reporting performance speed
Funnel analysis options
Data import and 3rd
party integration (ESP)
Data export capabilities to other BI solutions (EDW)
Visitor segmentation (personalization)
Data ownership (client vs. vendor)
Service Level Agreement (SLA)
Pros
Don't ask you to pay for both collected and analyzed data
Custom reporting: ability to leverage tracking and create meaningful reports for Business users
Cons
The product itself was very slow (9) or buggy (10)
The ability to create new custom reports complex (consultant needed and can not apply historical data without replay)
The possibility to drill-down data limited and not dynamic (segments, funnels, goals)
The UI is rudimentary (9) or visually overwhelming (10) without thinking about functionality (advanced segmentation)
Likelihood to Recommend
The analytics only includes a single depth of visits (you need Visitor Data Mart for multiple visits). Also, the depth of action analysis is limited to single action (you need Visitor Data Mart for multi-actions). Moreover, the depth of visitor knowledge is limited (you need Visitor Data Mart for deep and/or lifetime). Lastly the visitor segmentation has to be predefined (you need Visitor Data Mart so it's dynamic and real-time). In the end, you only have a basic site measurement with a view on key metrics and custom reports.
Webtrends is used on a department by department basis. In most cases, the requirement is simply to gauge the effectiveness of the web site by measuring the number of visitors visiting the web site, and comparing usage month over month. Some of the newer implementations use Smart Tags rather than log files, and drill down deeper into how the web site is being used.
Pros
In terms of simple web site usage, Webtrends is excellent at showing increasing or decreasing usage month over month.
Webtrends is very good at showing what pages of the web site are getting the most usage, what are the most successful downloads
Webtrends is also very good at showing the geographic location of the clients. It is pretty good at showing what organizations the clients belong to as well.
Cons
For Webtrends on Premises, Memory usage is a big problem. And even powerful servers with copious amounts of physical memory - does not help for Webtrends
There doesn't seem to be an upgrade path for Webtrends on Premises. It is stuck at version 9.2b, and there are currently no plans to upgrade. Companies that want the latest features must instead use the hosted version, Webtrends on Demand. Companies may save on salaries, but they will need to pay Webtrends lots of money, if they are big users of the software.
Webtrends for SharePoint requires a Professional Services contract to do properly - Webtrends does not share the documentation. Some of the other add-ons have the same, or similar, issue.
Likelihood to Recommend
Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?
We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they do analytics is behind the times. While it was used Globally, we have had many issues getting the business to get into the tool to really use it.
Pros
Content groupings were a nice way to see groups of content (all cart pages, all product detail pages, etc); but this is available on most analytics systems
Cons
Historical reporting -- if you don't know exactly what you want to measure, you are out of luck. So, for example, if sales suddenly go up and you need to understand why, but you didn't have a report set up for sales by geography/sales by campaign/sales by promo code/sales by whatever (IP address for fraud, etc) you are out of luck. You can do a look back of 30-60 days, but it takes a significant amount of time to pull those reports. This is especially important when you're trying to trouble shoot issues -- maybe sales by browser (because of a cart issue in a browser, for example) is something you need, but you don't know.
Consistency of account managers -- turnover at Webtrends is very high. Our company went through 8 account managers in 2 years. Every new account manager, you have to start over.
Time to load data -- refreshes only every 12 hours. I need at least near-real time data. They do have Streams now which gives you real time data, but not on everything.
Likelihood to Recommend
Adobe Analytics (formerly Omniture) is by far best in class. Even their Marketing Summit goes above and beyond. Google Analytics is actually a solid choice as well -- the free version is fine if you have less than 10,000,000 "hits" a month, otherwise sampling hits. Premium allows for many other tools too -- Big Query being a huge benefit. You also don't have sampled data with the Premium version.
