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Webtrends Social

Score5 out of 10

8 Reviews and Ratings

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What is Webtrends Social?

Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.

Categories & Use Cases

Reviews

What users are saying about Webtrends Social.
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Social Monitoring Done Right!

Incentivized
Verified User
Employee in Marketing (201-500 employees employees)

Pros

  • Sentiment monitoring
  • Keyword based aware alerts
  • Excellent for managing content campaigns across multiple platforms

Cons

  • The number of platforms it manages
  • Being able to use a wider range of media types
  • Learning curve could be improved upon for the UX

Return on Investment

  • Reduced hours per week resolving customer issues
  • Increased efficiency on engagement reporting
  • Is costly to recoup ROI

Alternatives Considered

Sprout Social, StatSocial, Zoho Social and Adobe Social

Other Software Used

Adobe Social, Conversocial, Socialbakers Suite

Works perfectly!

Verified User
Manager in Marketing (51-200 employees employees)

Pros

  • It provided strong metrics on followers, contest entries, and shares.
  • I could easily track the effectiveness of campaigns in reaching and engaging consumers. Beyond building hype around the product, it was easy to track goals metrics. I had access to every metric I needed to gauge campaign effectiveness.
  • The tools gave me fine-grained control over the look and feel making it very easy to match my company's branding.

Cons

  • Nothing. It worked perfectly.

Return on Investment

  • Develop a strong following on Facebook by use of sharing.
  • Build a strong email database for future marketing campaigns - particularly campaigns designed around the end-of-year holidays.
  • Build brand hype.