WGSN Barometer

WGSN Barometer is a quantitative daily brand tracking solution offered by WGSN Limited. According to the vendor, it aims to provide real-time insights into brand performance, competition, and consumer behavior. The product is designed for businesses in the fashion, retail, and consumer goods industries, including marketing and advertising professionals and brand managers. The vendor claims that WGSN Barometer can help companies increase sales, optimize marketing strategies, and gain a competitive edge in the market.

Key Features

Daily Consumer Survey: Conduct an in-depth daily consumer survey in the fashion industry to gain insights into changes in demand, brand perception, shopper behavior, and experience measures.

Bespoke Quantitative Research: Provide tailored quantitative research to offer detailed insights into brand performance, competitive activity, and consumer behavior.

Real-time Brand Performance Views: Monitor brand performance metrics such as awareness, perception, and loyalty on a daily basis.

Competitive Activity Monitoring: Track competitive activity, including brand performance, marketing strategies, and consumer perception, in real-time.

Actionable Insights and Recommendations: Offer customized recommendations based on collected data to improve brand performance, enhance marketing strategies, and increase market share.

Increased Sales and ROI: Optimize marketing strategies, identify areas for improvement, and deliver a greater return on investment.

Winning Market Share: Understand consumers, monitor competitors, and identify market trends to develop strategies for gaining a larger market share.