WGSN TrendCurve+

WGSN TrendCurve+ is a tool developed by WGSN to assist fashion brands and retailers in accurately predicting future consumer demand. According to the vendor, this platform caters to a wide range of fashion companies, including fashion designers, merchandisers, buyers, retailers, and fashion brand managers. TrendCurve+ aims to provide professionals in the fashion industry with the necessary knowledge and strategies to make informed business decisions and stay ahead of market trends.

Key Features

TrendCurve Spotlight: According to the vendor, this feature offers detailed analysis and insights into specific trends, helping brands understand their potential impact and providing guidance on how to incorporate them effectively.

Market Outlook: The vendor claims that this feature provides access to comprehensive data sources, such as social media, search trends, shelf analytics, fashion shows, and sentiment analysis. By utilizing advanced machine learning algorithms, it aims to accurately forecast future consumer demand and enable brands to make data-driven decisions.

Category Outlook: The vendor states that this feature offers in-depth analysis and insights into specific fashion categories, helping brands identify over and under-indexing in trends and categories. It aims to optimize assortment and improve sell-through rates by providing actionable recommendations.

Competitor Analytics: According to the vendor, this feature provides customized analysis and reports delivered by industry experts. It helps brands understand their competitive landscape by offering insights into competitor strategies, trends, and market positioning, enabling them to make informed decisions to stay competitive.

Category Deep Dive: The vendor claims that this feature offers comprehensive analysis of specific fashion categories, providing valuable insights into market trends, consumer preferences, and the competitive landscape. It aims to help brands identify growth opportunities, refine their product offerings, and make strategic decisions.

Mindset: According to the vendor, this feature offers personalized guidance on trend adoption strategies based on brand identity and target audience. It aims to assist brands in staying relevant by understanding the meaning of trends and incorporating them into their product development and marketing strategies.

Barometer: The vendor states that this feature measures customer perceptions of a brand's shopping experience, marketing strategies, CSR initiatives, and overall brand image. It provides valuable feedback to brands on customer satisfaction, helping them identify areas for improvement and make data-driven decisions to enhance the brand experience.

Monthly Trend Insights: According to the vendor, subscribers receive a monthly trend round-up covering various industries, including fashion, beauty, interiors, food & drink, and consumer tech. This feature provides valuable insights into consumer behavior, emerging trends, and market dynamics, helping brands stay up-to-date and informed about the latest trends and consumer preferences to inform their business strategies.

Platform Access: The vendor claims that this feature provides access to the WGSN TrendCurve+ platform, serving as a central hub for all the features and functionalities. It offers a user-friendly interface for easy navigation and data exploration, allowing brands to access and analyze data from various sources in one place, streamlining their trend analysis and decision-making processes.