WideOrbit Reviews & Insights

Score10 out of 10

5 Reviews and Ratings

Community insights

TrustRadius Insights for WideOrbit are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Familiar Layout and Reliable Broadcasting: Users have found that Wide Orbit has a layout that feels familiar to them, which contributes to their perception of it being a highly reliable system for on-air broadcasting. They appreciate the seamless continuation of programming from the server even if there are issues with studio computers.

Effective Editing Capabilities: Users value the robust editing options in Wide Orbit, particularly when it comes to adjusting voice tracks. These features enable them to make necessary changes efficiently and effectively.

Streamlined Operations with One-Domain System: According to users, Wide Orbit's ability to run an entire station under one domain significantly reduces errors on orders and duplicate entry. This streamlined approach saves stations money and eliminates potential conflicts between sales and traffic departments.

WideOrbit Reviews

3 Reviews

WideOrbit delivers a universe of capabilities

Rating: 10 out of 10

Incentivized

May 23, 2022

Use Cases and Deployment Scope

I use WideOrbit to manage our inventory both in terms of analyzing average unit rates and percent of sell out of our prime and weekend dayparts. I use WideOrbit to track key client spending trends. I use it daily to track political accounts during election season by market and station. I have used several other traffic systems in my career and I find Wide Orbit to be the most user-friendly and data-driven product in its class.

Pros

Revenue Reporting
Inventory Management
Competitive Category reporting

Cons

Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
offer a monthly calendar of training opportunities like Nielsen offers

Likelihood to Recommend

WideOrbit has the lead in sales reporting and account management. Once you get your templates created, it is easy to switch between accounts, agencies, reps, etc to drill down to the analytics you need. WideOrbit offers greater flexibility than its competitor when comparing features to support station management.

Milt McConnell

VP National & Group Sales in Sales at Alpha Media (1001-5000 employees)

Vetted Review

9 years of experience

Wide Orbit - a wide variety of reports for your day to day business!

Rating: 8 out of 10

Incentivized

May 29, 2019

Use Cases and Deployment Scope

Wide Orbit is used primarily by our sales department- company wide. We are able to utilize Wide Orbit for a variety of purposes- syncing it to our CRM (Salesforce), revenue reports, invoicing, order entry, spot times (on-air), and much more. It helps us to stay more organized and keep a majority or our important information for day-to-day business all in one place. As I mentioned above, it syncs to Salesforce (our CRM of choice). The only thing that would make it more functional is if we could use it as CRM and order management system.

Pros

Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
Very user friendly and efficient to use.
The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.

Cons

Launch time seems to be way too long. It can sometimes take up to 5 minutes just to load the program, and that doesn't include pulling a particular report.
Some of the options to generate reports and/or input orders are repetitive- with many hoops to jump through and buttons to choose. However, I believe that some of that can be eliminated through corporate preferences on a WO subscription.
It tends to update often which is good and bad. Ultimately the updates are designed for more efficient use, however,it can be discouraging to have to re-train on added features and designs to WO.

Likelihood to Recommend

As a traffic system, I find this system very user friendly. For report generation, it is efficient!

Verified User

Executive in Sales (1001-5000 employees)

Vetted Review

4 years of experience

WideOrbit is out of this World

Rating: 8 out of 10

Incentivized

January 17, 2018

Use Cases and Deployment Scope

We are a large broadcast company that uses WideOrbit for trafficking commercial spots. It is a system mainly used by the sales and marketing departments within our organization. It helps to align what sales executives have sold to advertisers to make sure these ads air or appear on our websites. Sales executives, managers, and sales support all use WideOrbit in a variety of capacities as it relates to TV and digital sales.

Pros

WideOrbit does a good job of helping to maintain revenues associated with TV and digital sales.
WideOrbit also does a good job of allowing different people to manipulate necessary things to make sure dollars are accounted for and spots air.
WideOrbit is fairly user-friendly, and when it does get hung up, they provide excellent customer service support.

Cons

The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.

Likelihood to Recommend

I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.

Verified User

Employee in Sales (5001-10,000 employees)

Vetted Review

3 years of experience

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Wide Orbit - a wide variety of reports for your day to day business!

Rating: 8 out of 10

Incentivized

May 29, 2019

Use Cases and Deployment Scope

Pros

Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
Very user friendly and efficient to use.
The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.

Cons

Launch time seems to be way too long. It can sometimes take up to 5 minutes just to load the program, and that doesn't include pulling a particular report.
Some of the options to generate reports and/or input orders are repetitive- with many hoops to jump through and buttons to choose. However, I believe that some of that can be eliminated through corporate preferences on a WO subscription.
It tends to update often which is good and bad. Ultimately the updates are designed for more efficient use, however,it can be discouraging to have to re-train on added features and designs to WO.

Likelihood to Recommend

As a traffic system, I find this system very user friendly. For report generation, it is efficient!

Verified User

Executive in Sales (1001-5000 employees)

Vetted Review

4 years of experience