Wipro Promax

Wipro’s Promax suite of solutions for Trade Promotion Management and Optimization (TPM, TPO, or TPx) has evolved from collaboration with global consumer goods (CG) manufacturers and retailers.

The suite includes:

• Promax Advanced provides rich functionality to address end-to-end TPM and analytics requirements for diverse consumer goods (CG), customer segments and product categories.
• Promax Optimize is a Trade Promotion Optimization solution that focuses on pre-and post-promotion analytics and predictive planning of promotions, and is built by leveraging advanced microservices architecture and machine learning algorithms.
• Promax Auto Claims solution focuses on automating the matching and validation process of trade promotion settlement to improve efficiency and accuracy. The solution streamlines processing of deductions by utilizing a workflow that applies core business-rule requirements and configurable approvals.

The solution also includes Wipro's integrated trade services, to help users optimize TPM.