TrustRadius Insights for Woopra are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Real-time Updates: Many reviewers have emphasized the significance of Woopra's real-time updates in user analytics, stating that it is critical for quick follow-ups on opportunities and for customer success to support individual users. This feature has been praised by a significant number of users.
Extensive Integrations: Woopra's extensive list of turnkey integrations, including Marketo, SalesForce, and Slack, has received high praise from multiple users. These integrations were highly valued for their convenience and usefulness. Several reviewers specifically mentioned how these integrations enhanced their experience with Woopra.
User-Friendly Interface: Woopra's user interface has garnered positive reviews from many users. They described it as the best out there, praising its user-friendliness, easy navigation, and minimal learning curve. The intuitive design of the interface was particularly appreciated by reviewers who found everything easily accessible and at their fingertips.
Woopra is currently used to identify users on our digital properties (website, landing pages, etc.). Based on their behavior, Woopra is used to trigger campaigns, create segments, and automate actions. Woopra also has powerful analytics reports that help us to better serve our users.
Pros
Analytics Reports -- the journey report type is really powerful.
The configuration is easy and straightforward.
Automation/triggers.
Cons
It would be nice to sequence triggers.
It would be nice to have a Salesforce Marketing Cloud integration for email.
The Salesforce Sync frequency is only daily or weekly.
We use Woopra for analyzing the main steps we want people to take when coming to our site. It's used to identify when we have a problem somewhere at these steps (due to content, technical problems, etc.) or if we just need to optimize a step to get more people through the funnel. It's also good for debugging and seeing whether some AB tests we have set are running, as we can track our own specific user actions.
Pros
Providing funnel analytic reports and ways to filter down/adjust those analytics.
User-specific actions and information (as opposed to only showing aggregates)
Tracking of users in specific groups using Google Tag Manager triggers
Cons
Bugs in form elements new report UI which make it harder to filter or do other report related actions
Understanding of new tools and exactly what and how they work
Long loading times for reports
Likelihood to Recommend
Woopra provides user-specific data, but not sure what the exact use would be for all that user-specific data. It's typically only handy for debugging if something should be triggering for a certain user. It's great for aggregation based on user group properties, and taking a general overview and flow of user behavior we want to track on our site, which allows us to identify problems at each step.
We are actually using Woopra to analyze very few usage metrics and almost daily when we have to address some issue reported by users. This tool complements our own data on our databases. We use the user explorer to see the actions taken by users around the time they reported some kind of issue. We have also used the live view to decide when to make a deploy based on low usage moments. Less frequently, it helps us understand the usage of certain features we measure with custom events.
Pros
Works fast with a clean interface. It is easy to use for non-expert users.
Has proven to be reliable, compared to other products that seemed to lose some events or reflect them late.
The main live view dashboard gives a very fast look at the actual load of the site.
Cons
User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
Can add more cards to the live dashboard.
More context data on the user, the device being used, etc.
Likelihood to Recommend
We have only used it on web applications so I would recommend it in that case. Deploy has been pretty straightforward. Usage is very intuitive so if you are looking for an analytics product to implement fast and easy (for example for a startup or when starting a project) it is also a good scenario to recommend Woopra. The free tier has been pretty useful to us.
VU
Verified User
Project Manager in Product Management (1-10 employees)
Woopra is used to monitor user pathways, funnels, most viewed pages, retention rates. It solves the problem of knowing who visits our site and why.
Pros
Visit history of individual people (actual pages visited)
Daily stats on people by filtering measure
CSV downloads of data
Cons
Lack of documentation and definition (what does 'x' mean?)
Setup of funnels - inconsistent results (a lot of conditions have a time related rule, but this is not made particularly clear)
New Woopra (I like the old version much better)
Likelihood to Recommend
Well suited for organisations who are not particularly keen on Google Analytics (GA) and are trying to understand how people use their site (and have the time to delve into the detail). If you just want the high-level figures, it's probably not worth the cost. The cost increases significantly as you hit a set threshold of page views.
We use Woopra to monitor our company website data. We then take the data Woopra collects on our site visitors to make informed decisions on changes and improvements to our web site's flow based on the behavior identified in Woopra. We also build profiles on users based on their page visits once they convert.
Pros
Woopra does a great job showing you stats for specific site visitors.
The install and setup process is very easy and intuitive.
Woopra does a fantastic job showing the technology being used my our visitors.
I love Woopra's ability to show geographically where a user is located.
Cons
I would like ability to view the stats in an offline app. The browser is good but sometimes it's easier to use a desktop application
Being able to track leads attributed to an online marketing plan would be a great feature to add.
It would be helpful if Woopra allowed us to tie into PPC and Search campaigns.
Likelihood to Recommend
Woopra is a great replacement for Google analytics when you need a fast and easy way to interpret your website's stats.
Woopra was used by myself and a few others as we assessed what software our CSM team was going to adopt. We really liked a lot of the cross team functionality, but the team I was on found a major lack of adoption from the sales team. We also used Woopra in our product department (we offer a cloud-based service) to track customer use, which was very insightful for tracking customer engagement and campaign effectiveness.
Woopra set up was very quickly too. Perhaps because we already have a large integration team, but we were up and running in less than 4 months.
Pros
Customer profiles were fantastic for the detail oriented industry we are in. We could quickly know about MPAs, compliance restrictions and easy upsells for our customers.
Customer tracking was incredibly handy as well. We could organize engagement campaigns based on which of our uses need it most.
Quick integration into our systems was nice too. We use a dozen or so softwares that are a part of their integration partners, which made cross team communication very convenient.
Cons
The price point seems a little high... Valuing a software is tough, and I know Woopra would sign this one off, but this leads into my next point.
The package never saw much expansion. I would have liked to see updates to improve and expand functionality. Sometimes you see client pages disappear, things would sometime freeze or take a while to load, and there was a few documents we would have liked added.
Likelihood to Recommend
It's hard for me to say exactly who I think Woopra is for, but it would be a great software to have in our early years. Don't get me wrong, Woopra is great, but it can be a little hard to take what it offers to my managers/team and try to explain why the price is a little high, and it won't suit all our needs.
If you are a big company, with revenue to spare on a CSM team, that works in a specialized industry, that doesn't require massive amounts of note and tracking, I think Woopra is right for you. I think some good examples would be utility companies with user portals, or maybe specialized mobile apps that serve a specific purpose (say security camera diagnostics). I think that Woopra would give you an ROI and reduce your need for team growth in less than 6 months.
I was introduced to Woopra when we were hired to develop a native app on iOS and Android. The organization that hired us was currently using Woopra on their website and wanted to have it implemented on the apps for cross device tracking. Woopra is a unique tracking tool that allows for the capture of personal identifying information, which addresses the need of this organization as it can also act as a CRM of sorts. It is important to note that the website and apps are product offerings that users pay for, and upon doing so, they agree to have their PII collected.
Pros
It is quite easy to implement once the structure of the platform is understood.
Funnel building and capabilities look powerful, although I do not use them personally.
Reports are very simple to set up as they are based entirely on the schema/strategy that you create.
Cons
The interface is not set up well for analysis.
The native developers I worked with did not like that the SDK has not been updated in a few years.
The interface does not make tools, such as building segments and creating filters, very intuitive.
Likelihood to Recommend
Woopra is quite simple to implement but does not provide the tools necessary for in-depth analysis. I see this as an ideal tool for a product owner who wants to understand high level audience metrics, be able to quickly see conversion rates around the goals of the product, and be able to reach out to users to obtain further information to help improve the UX.
VU
Verified User
Team Lead in Research & Development (51-200 employees)
Our company uses Woopra on a daily basis to track our website analytics. The app gives us an overview of our customers' activity per user and allows us to see how long they have spent time on our site, what pages they visit, where are they are located, etc. We use this information to better understand our customers and target our marketing efforts.
Pros
Hands down, their user interface is the best out there! The app is extremely user-friendly and I can navigate their page with ease. Everything is at your fingertips and the learning curve is minimal.
We are a small startup and the free version gives us what we need while we are growing. They pack in a ton of features in the free version and I will not hesitate to pay for the next plan once our business is profitable and we reach the next level.
Cons
The only thing I would like to see Woopra improve is the keywords people use to find our website. 98% of the search queries = encrypted. I don't know if that is Woopra's fault or a security change to the web browsers.
Likelihood to Recommend
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
We implemented Woopra as our web analytics solution at a B2B SaaS company. We wanted to be able to track customers through their full lifecycle, from the first visit to the website, to lead, to customer and active user. A key requirement was to be able to identify individual users in real time for the purposes of funneling "Product Qualified Leads" from our freemium product to the dSales development reps. Once converted, we also wanted to understand product and feature usage on an account by account basis, to understand how they were driving revenue.
Pros
Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
Cons
The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update.
There are some additional new features coming out fall 2016, so check out the latest there.
Likelihood to Recommend
Woopra is great for:
B2B Companies who want account based analytics
Supporting Account Based Marketing
Identifying Product Qualified Leads from a SaaS Product with a Freemium model
Product Managers who want to analyze product and feature usage on an individual level
Providing Product KPIs such as Total Revenue behind users per Product per Feature. For example, we just launched this big feature, what's the value of the accounts that used it?
Identifying navigation paths and support issues. For example, what features or pages logged the most help articles and support requests?
The company also has a lot of B2C customers, especially in the e-commerce space. Although they also serve this market, this wasn't our use case.
