ZAP is the best BI Tool
Use Cases and Deployment Scope
We leveraged ZAP to consolidate the multiple data stores from various vendors to ensure we get an accurate data snapshot of each line of business.
Pros
- Extremely Robust Interface
- Implementation and Connection to Data Stores extremely fast. I was able to implement BI reporting within days.
- Fantastic Support
- Cost Effective Tool for any IT organization. Reduction in FTE, Data Reporting Deployment, and Cube Creation.
Cons
- I would love to see a strong integration with Google Analytics. ZAP works great with CRM platforms but would be interested to get the metrics on how marketing campaigns are tied to organic traffic and PPC.
