Zeotap

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. The vendor aims to enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Their independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.

The Zeotap platform is built to meet the highest enterprise data privacy and security standards, including GDPR, ISO 27001 and CSA STAR. The vendor states they serve top brands, agencies and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.