Knowing your customer was never easier than now!
Updated August 30, 2019
Knowing your customer was never easier than now!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We are quite new users of PathFactory, as it has been implemented quite recently. In my company, PathFactory is being used mainly by the Marketing Department/ Digital Marketing strategists more exactly, but not only them. Even if we are in the beginning, it is a quite useful tool that helps us driving demand to our assets and increase traffic, but it also helps us figure out exactly who are our customers, what are their interests, behavior and it is also able to suggest them the most appropriate content based on their recent interests/behavior.
Pros
- Analytics per Asset Hubs, as it is usually quite difficult to have quickly such a detailed report and adapt it per need.
- Machine learning abilities.
- Easy navigation, as there is no need for huge training in order to understand how it works.
Cons
- Sometimes it is not as quick as we would like, but it is normal as there is a lot of content and images involved.
- It is disappointing when you can not identify all of the visitors, but that is not a PathFactory issue, it is just the willing of any company :).
- It helps us to know who our audience is.
- It personalizes the content and delivers it to the customer.
- It helps us understand which programs are efficient and which are not, or what adjustments have to be done.
I had no involvement with the selection of PathFactory, but after working a lot in the last half of the year with it, I would definitely choose it for my own business or for my company.
PathFactory Feature Ratings
Using PathFactory
30 - Digital Marketing mainly.
Comments
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