Great tool to increase leads and binge content!
August 31, 2019

Great tool to increase leads and binge content!

Steven Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

At Alert Logic, we use PathFactory as a content binging tool. This allows us to show various assets to each visitor with one click compared to showing one asset per landing page. By giving the visitors the ability to see several assets, we are able to increase the visibility of our offerings and increase our engagement score when a visitor jumps from one offering to the next.

Pros

  • The ability to track the engagement for each piece of content/asset.
  • Excellent customer success team that was able to work with us to get us up and running in no time.
  • PathFactory is able to integrate with other platforms such as Marketo, Google Analytics and Adobe Analytics.

Cons

  • From a UX Developer, the ability to better customize the content tracks for visitors, especially the generic form.
  • We have seen an increase in leads since we implemented PathFactory 10 months ago.
There were no other alternatives. PathFactory was recommended to us and so far it has worked out.
If you are a medium to a large company with various assets/content pieces at your disposal and you need lead generation, then PathFactory is your choice. This is probably not well suited for smaller companies as you would need a considerable amount of assets and traffic to your site to see any kind of ROI.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.0
Content hub
9
Forms / Gated content
8
Embedded CTAs
7
Content automation
8
Content Reporting & Analytics
7.7
Audience profiling and targeting
7
Closed-loop tracking and reporting
8
Content performance analytics
8

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