PathFactory - An honest review
August 20, 2019

PathFactory - An honest review

Erik Eaton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We are using PathFactory to help drive content to users. Pathfactory is now serving as our master content management system and is delivering content across all channels of marketing. PathFactory is helping to increase binge rate and allow users to go on a self-guided journey across our content library.

Pros

  • End-user experience from the consumer's point of view.
  • Analytics are straight forward.
  • Customer service.

Cons

  • Marketo integration - had to work with the team to develop some custom snippets to get data to feedback into the system properly.
  • We are in the early stages of deploying PathFactory but we've already seen a quality increase in our leads.
PathFactory is well suited for a business that already has an abundant amount of content. PathFactory is the next logical step to hosting your data from Marketo/WordPress. If you have a lot of collateral and want to show it all with select filter Pathfactory is the right choice. PathFactory is also well suited for smaller businesses, not a ton of upkeep needed.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
9.0
Content hub
9
Forms / Gated content
10
Embedded CTAs
8
Content automation
9
Content Reporting & Analytics
8.3
Audience profiling and targeting
7
Closed-loop tracking and reporting
10
Content performance analytics
8

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