PathFactory review
August 20, 2019

PathFactory review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use it inside our Marketing department so that we can help people who are looking for our content to be able to find relevant content that is along the same lines as our content.

Pros

  • The way content moves to other content helps users find relevant information on our brand. This makes PathFactory stand out in their sector.
  • PathFactory's way of uploading content is simple and makes sense.
  • The content tracks are easy ways to help users go through the content in Pathfactory.

Cons

  • PathFactory isn't hard to use.
  • We haven't seen much so far, but it looks good.
We haven't used or found any others that are quite like PathFactory. PathFactory is the easy leader in their category.
Scenarios, where it is appropriate, is in situations where companies that want users to go in and have a content journey that will help them understand the product that the company is selling. Scenarios, where it is less appropriate, are smaller companies that don't have enough content to really have users go through a content journey.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
10.0
Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content automation
10
Content Reporting & Analytics
10.0
Audience profiling and targeting
10
Closed-loop tracking and reporting
10
Content performance analytics
10

Comments

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