Item: PathFactory
Rating: 8
Author: Darya DeMaso

Overall Satisfaction with PathFactory

Use Cases and Deployment Scope

PathFactory is currently being used by the Marketing Team. The goal of acquiring the platform was to create custom, curated content for our sales team, whom we work directly with. With a push to focus on a named set of accounts, we want our prospective customers to have a custom experience that is designed with their business case and needs in mind.

Pros and Cons

Pros

Ease of uploading multiple content pieces at once.
Speed at which you can create a track.

Cons

Extent of customization - as a general user, what you can customize is fairly basic. Would need to loop in creative/design team to implement HTML code to enhance further.
No option to bulk delete content.
Platform at times seems a little tough to navigate - quite a bit of clicking around to get from page to page.

Return on Investment

Too early to tell at this point.

Alternatives Considered

Uberflip

The user experience and ease of creating tracks led us to choose PathFactory.

Likelihood to Recommend

PathFactory is good if you want to quickly create custom, simple, content tracks for sales or your customer facing teams. It's a bit trickier to create what one might call a microsite or customized website using the tool.

PathFactory Feature Ratings

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PathFactory Marketing Review