Intuit Mailchimp

Score8.1 out of 10

2,663 Reviews and Ratings

What is Intuit Mailchimp?

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Categories & Use Cases

Media

Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.

Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.

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Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.

Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8

Data quality management
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
Category average: 7.3
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.2
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.6

Most Frequent Users

Top 3 industries using Intuit Mailchimp.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

8.8%

87,172 installations of 995,236

#2 most frequent

Manufacturing

4.0%

39,887 installations of 995,236

#3 most frequent

Information

4.0%

39,674 installations of 995,236

John Dykstra View profile

Small Business Owner at JRD Apps (1-10 employees)

Use Cases and Deployment Scope

As a technology and marketing consultant I've had several opportunities to help my clients choose and set up direct mailing systems. I always recommend Intuit Mailchimp and most of my clients agree. It's quick and easy to set up and start sending out effective emails.

In most cases we've uploaded existing customers and also used the Intuit Mailchimp sign-up forms.

We've also done most of the graphics and creation of content for the emails. Using templates and saving templates save a lot of time and helps us to present a consistent look.

Pros

Easy to segment users in the database
Great reporting and review of campaigns
Helpful tools to build new campaigns and set up updated ones
Good templates and forms

Cons

In the years I've been using Intuit Mailchimp, they've updated their platform quite a bit. Any problems I had early on are now addressed and fixed.

Return on Investment

One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.

Usability

Alternatives Considered

Constant Contact

Other Software Used

Google Workspace, Microsoft 365, Google Gemini

Tyler Porras

Owner at ERA Automotive (1-10 employees)

Use Cases and Deployment Scope

We love Intuit Mailchimp for automating email and sms marketing campaigns! This helps us with reaching more customers more easily and with a lot of awesome tracking metrics.

Pros

Campaign Design
Metrics tracking
CRM management

Return on Investment

Increase user engagement and sell through by 30%

Usability

Other Software Used

Shop-Ware, Tekmetric

Verified User

Manager in Marketing (11-50 employees)

Use Cases and Deployment Scope

We use Intuit Mailchimp to send weekly newsletters to 2 different audiences/recipients, as well as seasonal emails related to course launches. We are able to tag every contact, segment them, and understand click-through rates per audience. We also use the analytics to be able to share that information with advertisers who work with our podcast network as an added value.

Pros

Easy User Experience / Navigation
Contact Tagging Feature
Campaign Organization

Cons

Help Center Information
Easier Copy/Paste from Campaign to Campaign
Clearer Contact Information for Bounced/Scrubbed/Unsubscribed

Return on Investment

Time Savings
Increased Revenue
Increased Visibility of Company News / Updates
Automated Campaigns

Usability

Alternatives Considered

Constant Contact

Other Software Used

Google Drive, Notion, LastPass for Business

Verified User

Professional in Marketing (11-50 employees)

Use Cases and Deployment Scope

We use Intuit Mailchimp for a number of reasons, from subscriber email marketing, list and data management, email automations, managing our subscriber base, event follow ups, app emails, app sign-ups, email templates, user tracking, data enrichment and marketing automation. it also ensure were meet privacy requirements for UK, EU and USA. Intuit Mailchimp basically handles this part of our business and marketing operations and we could not manage without it, it is an essential tool for us.

Pros

Email campaign management
List building and management
Double opt in
Email sequence automations
Data management
Email templates and design
Easy to use and launch campaigns
Automations
Subscriber management
Marketing automation

Cons

Statistics and data reporting - this could be more complex
Contacting support could be easier
Integrations to more platforms - Posthog could be one

Return on Investment

In-expensive tool that meets all requirements for email marketing for an SME sized business
Allows us to meet marketing objectives for email marketing communications
Allows us to meet privacy legislation - in terms of subscriber and opt-out comms etc
Overall has saved us money and time as its a great tools that does everything we need

Usability

Alternatives Considered

HubSpot Marketing Hub, Iterable, Salesforce Marketing Cloud, Customer.io, Atlassian Jira, Squarespace, Acuity Scheduling, a Squarespace company, Pipedrive, Constant Contact, ActiveCampaign and Airtable

Other Software Used

ZeroBounce, HubSpot Marketing Hub, Salesforce Marketing Cloud, Customer.io, Mailchimp Transactional Email (Mandrill), Atlassian Jira, Squarespace, Acuity Scheduling, a Squarespace company, Pipedrive, Constant Contact, ActiveCampaign, Airtable, Fin by Intercom, Twilio SendGrid, Hunter, Smartlead

Verified User

Administrator (1-10 employees)

Use Cases and Deployment Scope

We use Mailchimp as our primary communication tool when sending out mass emails and newsletters to our constituents and donors. As a registered charity, keeping our donors and community informed and up to date on our programs and projects is crucial for retention and securing continued support. As our constituent base grows, that communication piece not only becomes more essential but can also potentially consume a larger portion of our limited time. Mailchimp enables us to maintain communication intuitively and professionally, which we truly enjoy and appreciate.

Pros

Intuitive workflow.
Easy to navigate tools.
Solid and reliable analytics and reporting.

Cons

More competitive pricing.
Importing contact records could be more streamlined.
Continually adding more diverse templates for mailouts.

Return on Investment

More effective and cohesive email campaigns.
Helpful and insightful reporting on past campaigns.
Time savings for our staff members as they become more familiar with the product and tools.
Helps add that extra shine and make our communications look more professional.

Intuit Mailchimp

What is Intuit Mailchimp?

Categories & Use Cases

Media