Best Video Marketing Software 2026

What is Video Marketing Software?

Marketers use video marketing software to create videos to promote a product or service and to integrate them into their marketing campaigns. The videos inform customers regarding the use, value, and lifestyle context of the offering to drive sales and increase website traffic.

The software helps automate the media buying process and provides analytics to optimize marketing video performance. Video marketing software is a subset of content marketing tools.

To help businesses create effective marketing videos for their target audiences, the tools give video creators full control of content and personalization. The videos can be interactive with calls to action, embedded links, forms, polls, quizzes, graphics, text, and animation.

Integration with CRM systems, and marketing automation software facilitate personalization, embedding brand content, scheduling availability and distribution, and help measure video performance and engagement.

Marketing videos can then be posted on social media, embedded on business websites, customer portals, and can be embedded or linked to in email campaigns and text messages. Video marketing software is used by marketing teams, video specialists and technicians, and digital agencies. Some video marketing software platforms host a client’s videos on their platform, others will use third-party, streaming, or enterprise video platforms for hosting.

Video Marketing Software Features

Features offered by video marketing software vendors typically include:

• Video builder (screen and webcam recording, advanced video editing, music and dialog editing, mobile compatibility)
• Embedded interactive elements (calls to action, links, forms, polls, quizzes)
• Graphics, text, and animation
• Customizable video player, thumbnail, logo & brand
• Video content management, reusable content, video repurposing
• Audience personalization
• Ad campaign integration
• Calendar Integration
• Lead capture, survey, customer response, feedback capture
• Distribution (video email, video messaging, social sharing)
• Video SEO
• Restricted playback options such as company domain limitations or age-related
• Integrated video hosting with guaranteed service level agreements
• Split A/B testing of personalized, targeted video
• Lead tracking, conversion analytics
• Analytics dashboard and metrics (viewer demographics, location, device type, unique view counts, downloads, retention and click-through rates, tracking performance)
• Integrations (CRM systems, marketing automation software, digital asset management software, content management systems)

Video Marketing Software Comparison

Before investing in a video marketing platform, consider the following key factors:

• Features and Skills: Video marketing software products offer many features. Different types of videos require different editing capabilities. What are the skill levels of the people producing the videos? Are they able to handle more sophisticated productions or are basic skills sufficient for your needs?
• Costs: The purchase of these tools is only the first step in creating a successful video marketing campaign. Understanding the goals and related costs of your video productions will help you evaluate this software.
• Integrations: Integration with existing CRM systems, marketing automation software, digital asset management software, or content management systems will allow you to take full advantage of what video marketing software has to offer. The integrations add intelligence, consistency, efficiency, and a wide range of resources for your video productions and marketing strategy.

Pricing Information

Video marketing software is usually offered as a software-as-a-service (SaaS) on a monthly subscription basis.

The pricing can range from $0 (i.e. free) for plans with very limited usage to over $2,000 a month for fully-featured products. Most entry to mid-level products range from $39 to $500 a month.

Pricing is primarily determined by the range of features provided, the size of the video library supported, and the number and scale of related system integrations. Enterprise-level products require obtaining a vendor quote. Free trials are often available.