360 Campaigner vs. Act-On Software
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 360 Campaigner | Score7.6 out of 10 | Small Businesses (1-50 employees) | 360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre… | $90 upto 10000 emails |
 Act-On | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month |
| 360 Campaigner | Act-On | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | For additional tiers of emails, contacts and nurturing credits under each plan. | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages. | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| 360 Campaigner | Act-On | |
|---|---|---|
| Likelihood to Recommend | 10.0 | 8.2 |
| Likelihood to Renew | - | 8.9 |
| Usability | - | 8.2 |
| Availability | - | 9.1 |
| Performance | - | 8.2 |
| Support Rating | - | 7.3 |
| In-Person Training | - | 8.7 |
| Online Training | - | 9.3 |
| Implementation Rating | - | 8.6 |
| Configurability | - | 9.1 |
| Ease of integration | - | 6.4 |
| Product Scalability | - | 9.1 |
| Vendor post-sale | - | 8.2 |
| Vendor pre-sale | - | 9.1 |