360 Campaigner vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.6 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
Intuit Mailchimp
Score 8.1 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
Pricing
360 CampaignerIntuit Mailchimp
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
360 CampaignerIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
More Pricing Information
Community Pulse
360 CampaignerIntuit Mailchimp
Considered Both Products
360 Campaigner
Chose 360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 …
Intuit Mailchimp
Chose Intuit Mailchimp
First, the product has to do what it's supposed to do; and second, it has to be easy to use. MailChimp does well in both categories. I have found that most of the big name competitors certainly handle the first one but fall a bit short on the usability side of it.
Chose Intuit Mailchimp
We have used several email marketing tools. Without a doubt a big plus to give to Mailchimp is how easy it is to use and how great their free features are. As the business grew, we continued using Mailchimp, but were so let down by how their pricing works, how barebones the …
Chose Intuit Mailchimp
Mailchimp's product offering is more comprehensive.
Chose Intuit Mailchimp
Intuit Mailchimp is much more intuitive and easier to navigate than Constant Contact. We also had issues with Constant Contact's link clicks and reporting features, which were giving inaccurate information. Accurate reporting is incredibly important to us, and that was a big …
Chose Intuit Mailchimp
I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin.
Chose Intuit Mailchimp
I've had several clients switch to Intuit Mailchimp from Constant Contact. I think the features and functions of Intuit Mailchimp proved to be better and the value to be better.
Chose Intuit Mailchimp
Mailchimp has a much better looking email design compared to HubSpot and Vertical Response. It seems to automatically optimize email sections for different devices and viewing/testing emails before they go out seems to be a much cleaner process for sending tests to team members …
Chose Intuit Mailchimp
Blackbaud Raiser's Edge NXT is our primary CRM for managing our constituent database, maintaining donor records, and processing donations. It includes communication and email components as well, but they don't seem as user-friendly or robust as Mailchimp. Therefore, we have …
Chose Intuit Mailchimp
We chose Intuit Mailchimp over competing solutions because we found their free tier more generous, which allowed us to get started easier. Also compared to other solutions we found their drag and drop email builder to offer a much better experience and easier UI. We also liked …
Chose Intuit Mailchimp
Smartlead, Woodpecker, ActiveCampaign, Brevo, SendFox and Customer.io
Chose Intuit Mailchimp
First consideration is the cost, the value is affordable for a small size company like us. The second is the simplicity of how Mailchimp organize the functionalities on the platform. HubSpot has too much burdensome modules would overwhelm a small size company. We thought about …
Chose Intuit Mailchimp
Our previous in-house system was slow and cumbersome to use, requiring more manual work to build content. Intuit Mailchimp handles text, pictures and links much more efficiently, meaning that we can quickly paste in format into templated boxes, then define who we wish to send …
Chose Intuit Mailchimp
Mailchimp is much easier to stand up than Constant Contact.
Chose Intuit Mailchimp
It is inline with most of these products; in my experience, Wix is harder to upload and remove contacts.
Chose Intuit Mailchimp
Although Mailchimp's pricing has increased recently, we opted to stick with them after evaluating these and a few other platforms because, overall, their combination of features and pricing is superior. Additionally, we must consider the time and effort required to migrate to a …
Chose Intuit Mailchimp
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new …
Chose Intuit Mailchimp
Intuit Mailchimp gives a 360" CRM experience and gives the possibility to manage social media, texts, pushes, emails, and other interactions in one place. It is really handy and offers numerous possibilities for creating complex marketing campaigns within a single platform. …
Chose Intuit Mailchimp
I thought both worked similar, but I thought Intuit Mailchimp was easter to use from the get go, and I thought Constant Contact was too "templated" in both appearance and style - that I feel like I have more control in Intuit Mailchimp.
Chose Intuit Mailchimp
We have always used Intuit Mailchimp in regards to sending out our email campaigns. We do use SMS Broadcast for our text campaigns however they do not offer beyond sending SMS's, which Intuit Mailchimp does allow for both.
Chose Intuit Mailchimp
Mailchimp is way better! Easier to use. colorful. dynamic. friendly. Reporting is better, the visuals and UI are much superior.
Chose Intuit Mailchimp
I had meetings with representatives of those two companies but, even though they are aimed for internal comms, they were less useful and complex than Intuit Mailchimp which gave us more possibilities i.e. regarding the customization and reporting. So you are on a good way to …
Chose Intuit Mailchimp
I feel like Mailchimp's email builder is easier to use.
Chose Intuit Mailchimp
Intuit Mailchimp was the better option at the time I switched
Features
360 CampaignerIntuit Mailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
Ratings
24% above category average
Intuit Mailchimp
7.8
Ratings
3% above category average
WYSIWYG email editor10.00 Ratings8.20 Ratings
Dynamic content9.00 Ratings7.10 Ratings
Ability to test dynamic content10.00 Ratings7.30 Ratings
Landing pages10.00 Ratings7.80 Ratings
A/B testing9.00 Ratings7.50 Ratings
Mobile optimization10.00 Ratings8.70 Ratings
Email deliverability reporting9.00 Ratings8.30 Ratings
List management9.00 Ratings7.60 Ratings
Triggered drip sequences10.00 Ratings7.80 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
Ratings
23% above category average
Intuit Mailchimp
8.2
Ratings
5% above category average
Lead nurturing automation10.00 Ratings6.70 Ratings
Lead scoring and grading10.00 Ratings10.00 Ratings
Data quality management10.00 Ratings6.10 Ratings
Automated sales alerts and tasks9.00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
Ratings
25% above category average
Intuit Mailchimp
7.2
Ratings
3% below category average
Calendaring9.00 Ratings7.50 Ratings
Event/webinar marketing10.00 Ratings7.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
Ratings
28% above category average
Intuit Mailchimp
7.1
Ratings
6% below category average
Social sharing and campaigns10.00 Ratings6.30 Ratings
Social profile integration10.00 Ratings7.80 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
Ratings
24% above category average
Intuit Mailchimp
7.3
Ratings
0% below category average
Dashboards9.00 Ratings7.70 Ratings
Standard reports10.00 Ratings7.80 Ratings
Custom reports9.00 Ratings6.30 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
Ratings
22% above category average
Intuit Mailchimp
6.5
Ratings
14% below category average
API9.00 Ratings7.10 Ratings
Role-based workflow & approvals9.00 Ratings6.20 Ratings
Customizability10.00 Ratings5.60 Ratings
Integration with Salesforce.com9.00 Ratings6.10 Ratings
Integration with Microsoft Dynamics CRM9.00 Ratings5.10 Ratings
Integration with SugarCRM10.00 Ratings8.10 Ratings
Third-party software integrations00 Ratings7.70 Ratings
Best Alternatives
360 CampaignerIntuit Mailchimp
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
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User Ratings
360 CampaignerIntuit Mailchimp
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.4
(0 ratings)
Usability
-
(0 ratings)
8.7
(0 ratings)
Availability
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
8.9
(0 ratings)
Support Rating
-
(0 ratings)
8.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.4
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
360 CampaignerIntuit Mailchimp
Likelihood to Recommend
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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I loved Mailchimp 10 years ago, and as a long-time user, I appreciate working with the brand I've been attached to for so many years. It still works well with regular email campaigns and with automation. However, if your email audience is constantly growing and you have a limited budget, it may be wise to explore the more affordable options.
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Pros
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
No answers on this topic
We love the product. One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received. They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users. I would be surprised if anyone reacted negatively to the change.
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Usability
No answers on this topic
I think Mailchimp enables companies to cater to their customers without requiring direct interaction with them. A simple email can convey a great deal of information. The SMS feature can give a brief link with a sentence to show promotional offers. I think that best fits with the upcoming generation; I don't always want to read a long email with lots of pictures. I think Mailchimp is easy to navigate and has many valuable features.
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Reliability and Availability
No answers on this topic
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
No answers on this topic
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
No answers on this topic
Any time we needed their help or support they responded promptly, friendly, and straightforwardly. It's a great feature to have multi-language support as we are a diverse team, and anyone can reach out to receive help. We've always solved our inquires
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Implementation Rating
No answers on this topic
I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
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Alternatives Considered
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review
We chose Intuit Mailchimp over competing solutions because we found their free tier more generous, which allowed us to get started easier. Also compared to other solutions we found their drag and drop email builder to offer a much better experience and easier UI. We also liked their paid features and could see that we would be able to use Intuit Mailchimp for a long time and not need to migrate to another solution.
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Scalability
No answers on this topic
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.