The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…
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Datanyze
Score 9.0 out of 10
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Datanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.
We selected 6sense because it was the had all of the capabilities that we were looking for, plus a little more. We took our time with the decision and met with the vendor multiple times, in the end 6sense was the leader in the categories that we cared about the most, segments, …
We chose 6sense because: 6sense offers deeper/better, more actionable AI-driven insights into buyer intent For its comprehensive view across the entire funnel
I previously used Bombora and it was very vague, however when 6sense acquired Bombora that was very helpful and took 6sense to another level providing even more insight when combining the services and technology. My understanding of this is that there is strength in numbers …
Overall, 6sense made more sense to our company when comparing it to the others in the market. the integrations with our tools was a breeze and the sales enablement side of 6sense was easy to follow and in a place that makes sense for them.
We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience …
There's something to be said for just a very seamless user experience. I think that's paramount, especially when you're trying to align sales and marketing. You're never going to get a salesperson to say, "oh, I want to sit here and learn this tool." You need to make it super …
I think 6sense has a much more robust intent data. I don't remember that Terminus really had much into the sales intelligence. The custom model and all of that, that 6sense has did not have at Terminus.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
6sense intent signals are more rich and impact-full that anything with Zoominfo. 6sense provides intent signals that are much more attractive for our sellers as it not only provides the intent but identifies where a company might be in their buying journey. That information can …
I've used products like Builtwith and Wappalyzer and neither compare to the level and organization of data within Datanyze. It's much more robust and easy to access. However, it isn't perfect and sometimes needs to be updated, or removed and re-installed simply for it to function
BuiltWith does not offer as comprehensive of a software analysis compared to Datanyze. You can get by with BuiltWith, but for larger non-profit organizations that have many different systems, Datanyze is a better fit. When working with smaller organizations, you can get by just …
I think Clearbit is a superior product to Datanyze, though it isn't always as user-friendly as Datanyze always was. Clearbit has much better integrations with email service providers so that you can get accurate information on people you solicit as you are writing them emails …
We assessed a Datanyze competitor called Datafox multiple times via calls and meetings. They reach out to us all the time but overall we felt that Datanyze seemed like the better product and was also a little more affordable.
We used to use RainKing, but found the quality of the data extremely lacking. Roles had changed, contact info had changed, and we were not seeing the engagement from outreach to those lists. Also aware of ZoomInfo, but did not try that after results with RainKing.
We use both tools as neither has the complete data set that our sales team needs. Datanyze is one of the best for company data points and technologies that a company uses, but we use ZoomInfo and others to get email addresses and phone numbers once we identify our target …
We selected Datanyze at the time because it was the most comprehensive in terms of the types of accounts they had profiled in their database as compared to ZoomInfo and DiscoverOrg. Datanyze has really strong search/list building functionality. At this point within our team, …
The UI of Datanyze is better than some of the alternatives. They also maintain information on certain technologies that other vendors do not. I also like the company notification (i.e. when a company changes a technology). As far as other features, I have seen that they are …
Datanyze has done a sufficient job at providing me and my team with insights in the mobile industry. They do not have an iOS footprint like the other platforms I have used like Mixrank and Apptopia. I have found Datanyze's SDK information on the Google Playstore to be the most …
Datanyze has much deeper information around the tech stacks that companies are using. They are not always 100% accurate but I have found them to be much better than other solutions. We selected them because they are laser focused on what they do and not trying to be all things …
Datanyze was originally offering contact information. This was a main reason for choosing the service. Something happened and they no longer offered emails for company contacts. Had we known the contact feature wasn't going to be a part of the service in the future, we wouldn't …
Datanyze is solid product but needs to expand its iOS support and improve some of its accuracy. Overall I like it more than the other platforms and we currently have a annual subscription with them.
Data.com has better lead info but Datanyze allows you to look into the technologies used by a company which provides a great deal of benefit when prospecting so that you know what questions to ask when trying to start or influence a conversation.
6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.
Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
6sense has really detailed intent data. It's very dynamic and they're always releasing new features and new products that provide even more levels of detail. They also create a custom model for you that's based on your close won sales. You can look at intent data that's super personalized to you in your business case. The integrations allow you to use the data that 6sense provides throughout your marketing stack. You can put it into your map, you can put it into your CRM, you can put it into outside advertising platforms, which allows you to really have really strong omni-channel campaigns.
Compared to BuiltWith, Datanyze recognizes more software vendors.
I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using.
The breakdown of software vendors with logos is very user-friendly.
Not having to publish segments to SF to see in the dashboards.
Better in tool profiles (ability to add region & team under profiles) and then being able to filter reports to a person or sales manager would make things more agile.
Ability to have smaller display campaign audiences (1-1 abm style could use improvement).
The browser extension times out a lot so can be a pain.
It would be great to have a better mobile app of this or at least be able to view this data on the go in an easier to read format. The app is limited in functionality.
6Sense is a powerful tool, and I’m hopeful that, despite some limitations tied to our sales process, we can make it work effectively for our organization. The customer support is great, and they have listened to my feedback and provided recommendations to improve. The insight we can see is still unmatched and it is easy to digest
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience and capabilities that 6sense sets.
Datanyze has done a sufficient job at providing me and my team with insights in the mobile industry. They do not have an iOS footprint like the other platforms I have used like MixRank and Apptopia. I have found Datanyze's SDK information on the Google Playstore to be the most accurate when determining SDKs within apps
Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.
Datanyze reduced our time to prospect leads by at least 50%.
It created a go-to place for us to research prospects and got everyone on the team on the same page in regards to our data.
Datanyze increased our number of relevant conversations by at least 2x because we have confidence when reaching out to a company that we can speak directly to their need.