The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…
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DiscoverOrg (discontinued)
Score 6.0 out of 10
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Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
We selected 6sense because it was the had all of the capabilities that we were looking for, plus a little more. We took our time with the decision and met with the vendor multiple times, in the end 6sense was the leader in the categories that we cared about the most, segments, …
We chose 6sense because: 6sense offers deeper/better, more actionable AI-driven insights into buyer intent For its comprehensive view across the entire funnel
I previously used Bombora and it was very vague, however when 6sense acquired Bombora that was very helpful and took 6sense to another level providing even more insight when combining the services and technology. My understanding of this is that there is strength in numbers …
Overall, 6sense made more sense to our company when comparing it to the others in the market. the integrations with our tools was a breeze and the sales enablement side of 6sense was easy to follow and in a place that makes sense for them.
We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience …
There's something to be said for just a very seamless user experience. I think that's paramount, especially when you're trying to align sales and marketing. You're never going to get a salesperson to say, "oh, I want to sit here and learn this tool." You need to make it super …
I think 6sense has a much more robust intent data. I don't remember that Terminus really had much into the sales intelligence. The custom model and all of that, that 6sense has did not have at Terminus.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
6sense intent signals are more rich and impact-full that anything with Zoominfo. 6sense provides intent signals that are much more attractive for our sellers as it not only provides the intent but identifies where a company might be in their buying journey. That information can …
datafox - has better company data, but no contacts, technology data was about the same duns-bradstreet - good company data, ZoomInfo company data is not as accurate
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and …
We have recently switched over to ZoomInfo and I believe that Zoominfo is the superior sales intelligence tool. They have a larger database with more accurate data as well as additional features, such as form complete and websites.
Our firm specializes in working with advertising/marketing agencies, where Winmo is a dominant sales intelligence tool. DiscoverOrg has more extensive company and prospect data, especially in B2B and pharma industries. However, Winmo has more extensive CPG data, and partnership …
DiscoverOrg stand at top and ZoomInfo is also good, but the recent acquisition of it by DiscoverOrg doesn't leave any doubt not to use DiscoverOrg. DiscoverOrg has the best data in terms of companies and also with different locations( depends on which country/territory your …
DiscoverOrg is enterprise-level ready - from its detailed filtering, sales-minded UI/UX, amazing CSM's and AM's, easy SFDC integration, to automatically updating your sales databases with better contact information.
data.com and Zoom Info have integrated with DiscoverOrg. Now DiscoverOrg is much more expensive, but the data is very similar to data.com/Zoom Info. What you are paying for is the ease of use and some perks like having some LinkedIn URLs available in DiscoverOrg. When all is …
Previously, DiscoverOrg fell behind LeadIq on the user-friendliness and breadth of the information side. After merging with Zoominfo, I must say that Zoominfo plus DiscoverOrg cannot be beaten. They have a very slick user interface, contact information for companies as small as …
We reviewed one of their competitors but DiscoverOrg's user interface, their amount of contact and account data, and their overall ease of use were all reasons we went with them. They were a little more expensive but having access to intent keyword data and org charts is what …
We use Lead Forensics for tracking site visits and have seen contact data available in the LF system. Not sure how to validate the data LF is providing, so we've elected to stick with DiscoverOrg with regard to data sources, and are interested in site visit tracking as well.
So we switched from ZoomInfo to DiscoverOrg before they merged into one company. Now both solutions are combined, so there is not a multitude of vendors in the data/sales intelligence space. Originally we switched off ZoomInfo because we didn't like their "tokens for lead" …
Depending on the field you are in that is why you choose DiscoverOrg. For HR department information, DiscoverOrg definitely had the best content and information but if you are looking for more healthcare based then Definitive might be the way to go. I would recommend getting a …
In my previous position (not at this company) I exclusively used Raiser's Edge (and Raiser's Edge NXT). I still work within the nonprofit world and find both of these tools useful. In my current position however, it makes more sense to use Hubspot CRM and DiscoverOrg rather …
DiscoverOrg stacks up well against both tools as it is much faster to download lists, more accurate information, easier to use interface as it relates to accessing the lists that come through. With this tool compared to InsideView we were able to save the most time and saw the …
DiscoverOrg has always been a favorite of mine, I am daily on the tool to prospect to contact and to call into or email. Finding out budget or scoop (since the acquisition of Ranking is very good, even though I feel that the integration is not as good as when the tools were …
Quite frankly, based on my usage, the information at ZoomInfo was typically more accurate than the information at DiscoverOrg. Now that DiscoverOrg has acquired ZoomInfo, perhaps the accuracy of the data will improve.
They're for different use cases. As I explained before, DiscoverOrg has the most information in general. So if you are looking for leads in a wide set of industries, and a wide set of roles and levels within a company, DiscoverOrg is the best bet for that. If you have a …
6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
6sense has really detailed intent data. It's very dynamic and they're always releasing new features and new products that provide even more levels of detail. They also create a custom model for you that's based on your close won sales. You can look at intent data that's super personalized to you in your business case. The integrations allow you to use the data that 6sense provides throughout your marketing stack. You can put it into your map, you can put it into your CRM, you can put it into outside advertising platforms, which allows you to really have really strong omni-channel campaigns.
DiscoverOrg is very good at account and contacts information. Their detail information are very accurate and relevant. This is the strength of DiscoverOrg.
DiscoverOrg is great at providing direct phone numbers of your target contacts with ultimate accuracy, this is also a strength of DiscoverOrg.
DiscoverOrg dashboards and reports features are just amazing and very informative. This is also a strength of DiscoverOrg.
Not having to publish segments to SF to see in the dashboards.
Better in tool profiles (ability to add region & team under profiles) and then being able to filter reports to a person or sales manager would make things more agile.
Ability to have smaller display campaign audiences (1-1 abm style could use improvement).
Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
6Sense is a powerful tool, and I’m hopeful that, despite some limitations tied to our sales process, we can make it work effectively for our organization. The customer support is great, and they have listened to my feedback and provided recommendations to improve. The insight we can see is still unmatched and it is easy to digest
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience and capabilities that 6sense sets.
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.
DiscoverOrg has had a positive impact on prospecting for the sales teams. It's increased efficiencies to be able to create a list of 1000s in less than 2 mins. It's been able to increase our number/rate of outreach, reduce time to prospect & increased our sales velocity to generate opportunities at a faster rate.
The negative impact it has had on our team is that the sale team cannot use DiscoverOrg and it has to be used through our sales ops team because of permission issues/access issues.
The ability to reach a large list of prospects has provided an ROI. We are getting a Return on Investment. I just am not the one who manages the costs so don't know to what extent it's paid for itself.