AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
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Monetate
Score6.2 out of 10
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Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Digital Optimisation Specialist in Information Technology at Pets at Home (Retail, 10,001+ employees)
Chose AB Tasty
AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose AB Tasty
AB Tasty is far more affordable than most of them, but with the same functionality and better reporting (reporting looks similar to Optimizely). Monetate requires an agency or a dedicated CRO team to manage and run tests, and is best for large companies with a lot of traffic …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose AB Tasty
AB Tasty isn't as sophisticated or advanced as Monetate. The analytics section in Monetate is fabulous. But AB Tasty is great for smaller companies with a smaller budget. And the AB Tasty support has been better.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose AB Tasty
AB Tasty has very aggressive pricing and a simple-to-use toolset. We feel that AB Tasty gives us what we need and the other vendors don't provide additional value to justify the cost.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Monetate
No answer on this topic
Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
AB Tasty
Monetate
Testing and Experimentation
Comparison of Testing and Experimentation features of AB Tasty and Monetate
Feature
AB Tasty
8.1
22 Ratings
Monetate
-
Ratings
a/b experiment testing
8.122 Ratings
00 Ratings
Split URL testing
7.215 Ratings
00 Ratings
Multivariate testing
8.119 Ratings
00 Ratings
Multi-page/funnel testing
9.016 Ratings
00 Ratings
Mobile app testing
5.05 Ratings
00 Ratings
Test significance
8.22 Ratings
00 Ratings
Visual / WYSIWYG editor
10.018 Ratings
00 Ratings
Advanced code editor
8.28 Ratings
00 Ratings
Page surveys
5.03 Ratings
00 Ratings
Preview mode
7.69 Ratings
00 Ratings
Test duration calculator
10.02 Ratings
00 Ratings
Experiment scheduler
9.16 Ratings
00 Ratings
Client-side tests
9.99 Ratings
00 Ratings
Server-side tests
7.01 Ratings
00 Ratings
Mutually exclusive tests
9.14 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of AB Tasty and Monetate
Feature
AB Tasty
8.5
21 Ratings
Monetate
-
Ratings
Standard visitor segmentation
9.120 Ratings
00 Ratings
Behavioral visitor segmentation
7.418 Ratings
00 Ratings
Traffic allocation control
9.121 Ratings
00 Ratings
Website personalization
8.219 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of AB Tasty and Monetate