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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AB Tasty

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A

    Monetate

    Score6.2 out of 10
    N/AMonetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A
    Pricing
    AB TastyMonetate
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AB TastyMonetate
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    AB TastyMonetate
    Considered Both Products
    AB Tasty
    Chose AB Tasty
    AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas …
    Incentivized
    Chose AB Tasty
    AB Tasty is far more affordable than most of them, but with the same functionality and better reporting (reporting looks similar to Optimizely). Monetate requires an agency or a dedicated CRO team to manage and run tests, and is best for large companies with a lot of traffic …
    Incentivized
    Chose AB Tasty
    AB Tasty isn't as sophisticated or advanced as Monetate. The analytics section in Monetate is fabulous. But AB Tasty is great for smaller companies with a smaller budget. And the AB Tasty support has been better.
    Incentivized
    Chose AB Tasty
    AB Tasty has very aggressive pricing and a simple-to-use toolset. We feel that AB Tasty gives us what we need and the other vendors don't provide additional value to justify the cost.
    Incentivized
    Monetate
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AB TastyMonetate
    Testing and Experimentation
    Comparison of Testing and Experimentation features of AB Tasty and Monetate
    Feature
    AB Tasty
    8.1
    22 Ratings
    Monetate
    -
    Ratings
    a/b experiment testing8.122 Ratings00 Ratings
    Split URL testing7.215 Ratings00 Ratings
    Multivariate testing8.119 Ratings00 Ratings
    Multi-page/funnel testing9.016 Ratings00 Ratings
    Mobile app testing5.05 Ratings00 Ratings
    Test significance8.22 Ratings00 Ratings
    Visual / WYSIWYG editor10.018 Ratings00 Ratings
    Advanced code editor8.28 Ratings00 Ratings
    Page surveys5.03 Ratings00 Ratings
    Preview mode7.69 Ratings00 Ratings
    Test duration calculator10.02 Ratings00 Ratings
    Experiment scheduler9.16 Ratings00 Ratings
    Client-side tests9.99 Ratings00 Ratings
    Server-side tests7.01 Ratings00 Ratings
    Mutually exclusive tests9.14 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of AB Tasty and Monetate
    Feature
    AB Tasty
    8.5
    21 Ratings
    Monetate
    -
    Ratings
    Standard visitor segmentation9.120 Ratings00 Ratings
    Behavioral visitor segmentation7.418 Ratings00 Ratings
    Traffic allocation control9.121 Ratings00 Ratings
    Website personalization8.219 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of AB Tasty and Monetate
    Feature
    AB Tasty
    8.2
    22 Ratings
    Monetate
    -
    Ratings
    Heatmap tool7.38 Ratings00 Ratings
    Click analytics7.616 Ratings00 Ratings
    Scroll maps8.58 Ratings00 Ratings
    Conversion tracking8.121 Ratings00 Ratings
    Goal tracking9.021 Ratings00 Ratings
    Test reporting8.222 Ratings00 Ratings
    Results segmentation8.019 Ratings00 Ratings
    Experiments results dashboard9.19 Ratings00 Ratings
    User Ratings
    AB TastyMonetate
    Likelihood to Recommend
    9.0
    (53 ratings)
    5.4
    (117 ratings)
    Likelihood to Renew
    7.7
    (8 ratings)
    8.2
    (24 ratings)
    Usability
    9.0
    (1 ratings)
    6.4
    (17 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.3
    (2 ratings)
    8.0
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.8
    (15 ratings)