AB Tasty vs. Optimizely Personalization
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AB Tasty | Score8.8 out of 10 | Mid-Size Companies (51-1,000 employees) | AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website. | N/A |
 Optimizely Personalization | Score7 out of 10 | N/A | Optimizely Personalization helps marketers optimize digital experiences that drive conversions and customer loyalty. Used to plan and collaborate on personalization programs of any size or scale, Personalization delivers flicker-free 1:1 experiences and measures impact against the metrics that matter. | N/A |
| AB Tasty | Optimizely Personalization | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Testing and Experimentation |
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| Audience Segmentation & Targeting |
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| Results and Analysis |
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| AB Tasty | Optimizely Personalization | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 7.0 |
| Likelihood to Renew | 7.7 | - |
| Usability | 9.0 | 7.0 |
| Support Rating | 7.3 | - |