AB Tasty vs. Forma, now part of Snapchat
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AB Tasty | Score8.8 out of 10 | Mid-Size Companies (51-1,000 employees) | AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website. | N/A |
 Forma, now part of Snapchat | Score8 out of 10 | N/A | Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat. | N/A |
| AB Tasty | Forma, now part of Snapchat | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| AB Tasty | Forma, now part of Snapchat | |||||||||||||||||||||||||||||||||||||||||||||||||
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| Testing and Experimentation |
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| Audience Segmentation & Targeting |
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| Results and Analysis |
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| AB Tasty | Forma, now part of Snapchat | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 8.2 |
| Likelihood to Renew | 7.7 | - |
| Usability | 9.0 | - |
| Support Rating | 7.3 | - |