Acoustic Campaign vs. ActiveCampaign

Acoustic Campaign

124 Reviews and Ratings

ActiveCampaign

917 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Acoustic Campaign	Score2.1 out of 10	N/A	Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.	N/A
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month

Pricing

Acoustic Campaign

ActiveCampaign

No answers on this topic

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

Pricing Offerings
Acoustic Campaign	ActiveCampaign
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

Optional

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Community Pulse
Key User Insights
	Acoustic Campaign	ActiveCampaign
Considered Both Products	Acoustic Verified User Chose Acoustic Campaign Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write … Incentivized Helpful? Lawrence Ladomery Marketing Manager in Marketing at Network Dynamics Pty Ltd (Internet, 1-10 employees) Chose Acoustic Campaign IBM Watson Campaign Automation is more of an enterprise product for large organizations where you're plugging into all kinds of systems and workflows tend to be slower. Incentivized Helpful?	ActiveCampaign No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Acoustic Campaign

ActiveCampaign

Comparison of Email & Online Marketing features of Acoustic Campaign and ActiveCampaign
Feature	Acoustic Campaign 7.0 10 Ratings	ActiveCampaign 7.2 679 Ratings
WYSIWYG email editor	4.010 Ratings	5.0596 Ratings
Dynamic content	8.07 Ratings	4.0532 Ratings
Ability to test dynamic content	7.58 Ratings	4.0482 Ratings
Landing pages	5.18 Ratings	4.5349 Ratings
A/B testing	7.010 Ratings	9.9391 Ratings
Mobile optimization	6.97 Ratings	7.7538 Ratings
Email deliverability reporting	8.010 Ratings	9.7645 Ratings
List management	8.09 Ratings	9.9664 Ratings
Triggered drip sequences	8.08 Ratings	10.0586 Ratings

Comparison of Lead Management features of Acoustic Campaign and ActiveCampaign
Feature	Acoustic Campaign 7.4 8 Ratings	ActiveCampaign 7.9 534 Ratings
Lead nurturing automation	6.18 Ratings	10.0500 Ratings
Lead scoring and grading	7.97 Ratings	7.5366 Ratings
Data quality management	8.07 Ratings	7.9407 Ratings
Automated sales alerts and tasks	7.54 Ratings	7.1361 Ratings
Lead segmentation and distribution	00 Ratings	7.39 Ratings

Comparison of Campaign Management features of Acoustic Campaign and ActiveCampaign
Feature	Acoustic Campaign 7.0 8 Ratings	ActiveCampaign 9.9 383 Ratings
Calendaring	6.58 Ratings	9.9303 Ratings
Event/webinar marketing	7.44 Ratings	9.9289 Ratings

Comparison of Social Media Marketing features of Acoustic Campaign and ActiveCampaign
Feature	Acoustic Campaign 6.3 5 Ratings	ActiveCampaign 6.7 292 Ratings
Social sharing and campaigns	6.54 Ratings	7.2259 Ratings
Social profile integration	6.25 Ratings	6.3254 Ratings

Comparison of Reporting & Analytics features of Acoustic Campaign and ActiveCampaign
Feature	Acoustic Campaign 4.5 10 Ratings	ActiveCampaign 6.5 642 Ratings
Dashboards	4.210 Ratings	6.5611 Ratings
Standard reports	4.210 Ratings	6.5599 Ratings
Custom reports	5.18 Ratings	6.5387 Ratings

Comparison of Platform & Infrastructure features of Acoustic Campaign and ActiveCampaign
Feature	Acoustic Campaign 5.7 10 Ratings	ActiveCampaign 8.7 503 Ratings
API	5.29 Ratings	8.4401 Ratings
Role-based workflow & approvals	6.04 Ratings	8.3274 Ratings
Customizability	5.95 Ratings	6.5429 Ratings
Integration with Salesforce.com	4.38 Ratings	9.895 Ratings
Integration with Microsoft Dynamics CRM	5.03 Ratings	9.862 Ratings
Integration with SugarCRM	8.02 Ratings	9.858 Ratings
Third-party software integrations	00 Ratings	8.230 Ratings

User Ratings
	Acoustic Campaign	ActiveCampaign
Likelihood to Recommend	4.1 (40 ratings)	9.2 (691 ratings)
Likelihood to Renew	5.5 (30 ratings)	9.0 (25 ratings)
Usability	8.0 (6 ratings)	7.8 (52 ratings)
Availability	10.0 (2 ratings)	9.1 (5 ratings)
Performance	7.0 (2 ratings)	7.3 (5 ratings)
Support Rating	5.9 (5 ratings)	1.3 (41 ratings)
In-Person Training	- (0 ratings)	9.1 (2 ratings)
Online Training	9.0 (2 ratings)	7.3 (1 ratings)
Implementation Rating	7.4 (4 ratings)	8.5 (14 ratings)
Configurability	- (0 ratings)	6.4 (4 ratings)
Ease of integration	- (0 ratings)	9.1 (4 ratings)
Product Scalability	- (0 ratings)	1.0 (5 ratings)
Vendor post-sale	- (0 ratings)	6.4 (4 ratings)
Vendor pre-sale	- (0 ratings)	7.3 (4 ratings)