Act! CRM vs. Kustomer
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Act! CRM | Score3.9 out of 10 | N/A | Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place. | $30 per month (billed annually) per user |
 Kustomer | Score8.6 out of 10 | N/A | Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC. | $89 per month per user |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | All plans require an annual subscription and 8 users minimum. | ||||||||||||||
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| Sales Force Automation |
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| Customer Service & Support |
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| Marketing Automation |
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| CRM Project Management |
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| CRM Reporting & Analytics |
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| Customization |
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| Security |
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| Integrations with 3rd-party Software |
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| Platform |
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| Incident and problem management |
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| Self Help Community |
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| Multi-Channel Help |
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| Act! CRM | Kustomer | |
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| Likelihood to Recommend | 3.0 | 9.0 |
| Likelihood to Renew | 1.0 | 7.9 |
| Usability | 4.0 | 10.0 |
| Availability | - | 9.1 |
| Performance | - | 6.4 |
| Support Rating | 1.7 | 9.4 |
| In-Person Training | - | 7.6 |
| Online Training | - | 8.3 |
| Implementation Rating | 1.0 | 7.9 |
| Configurability | - | 7.9 |
| Ease of integration | - | 7.2 |
| Product Scalability | - | 9.1 |
| Vendor post-sale | - | 8.7 |
| Vendor pre-sale | - | 9.1 |