Act-On Software vs. Ontraport
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Act-On | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month |
 Ontraport | Score9 out of 10 | N/A | ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation. | $29 per month |
| Act-On | Ontraport | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages. | Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Act-On | Ontraport | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Act-On | Ontraport | |
|---|---|---|
| Likelihood to Recommend | 8.2 | 10.0 |
| Likelihood to Renew | 8.9 | 9.1 |
| Usability | 8.2 | 7.8 |
| Availability | 9.1 | - |
| Performance | 8.2 | 7.7 |
| Support Rating | 7.3 | 9.0 |
| In-Person Training | 8.7 | 9.1 |
| Online Training | 9.3 | - |
| Implementation Rating | 8.6 | 9.1 |
| Configurability | 9.1 | - |
| Ease of integration | 6.4 | - |
| Product Scalability | 9.1 | 8.2 |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 9.1 | - |