Chose Act-On
Not even close. Glad we made the switch.
Act-On Software vs. VerticalResponse
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Act-On | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month |
 VerticalResponse | Score10 out of 10 | N/A | VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis. | $9 per month |
| Act-On | VerticalResponse | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages. | — | ||||||||||||||
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| Act-On | VerticalResponse | |
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| Considered Both Products | | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
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| Delivers good value for the price | ||
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| Happy with the feature set | ||
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| Lived up to sales and marketing promises | ||
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| Implementation went as expected | ||
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| Act-On | VerticalResponse | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Pre-Send Testing |
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| Act-On | VerticalResponse | |
|---|---|---|
| Likelihood to Recommend | 8.2 | 10.0 |
| Likelihood to Renew | 8.9 | 8.6 |
| Usability | 8.2 | 9.0 |
| Availability | 9.1 | 10.0 |
| Performance | 8.2 | 10.0 |
| Support Rating | 7.3 | 8.0 |
| In-Person Training | 8.7 | - |
| Online Training | 9.3 | 9.0 |
| Implementation Rating | 8.6 | 10.0 |
| Configurability | 9.1 | - |
| Ease of integration | 6.4 | - |
| Product Scalability | 9.1 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 9.1 | - |