ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
Customer.io
Score9.5 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Pricing
ActiveCampaign
Customer.io
Editions & Modules
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaign
Customer.io
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
Optional
Additional Details
—
Essentials: For startups and small teams engaging customers on their mobile and web apps.
- Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community
Premium: For high-growth companies looking for greater control over their messaging outcomes.
- Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance
Enterprise: For at-scale companies looking to create world-class customer experiences.
- Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
ActiveCampaign
Customer.io
Considered Both Products
ActiveCampaign
Verified User
Chose ActiveCampaign
ActiveCampaign is good for a small sized company like us with the right pricing unlike some of the others where you need to buy an Annual plan. It also has all the basic features which we needed. It is great for a Marketing team but might not be up to the mark for Sales team …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
President in Marketing at Communication and Design Inc (Marketing & Advertising, 1-10 employees)
Chose ActiveCampaign
Pricing is comparable. Automation is easiest (and quickest) with AC. Mailchimp has a better editor in my opinion. Constant Contact is quickest to set up (again in my opinion). None have as good of analytics as ActiveCampaign.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Automation & SEO Specialist in Marketing at Klantenfabriek.nl (Marketing & Advertising, 1-10 employees)
Chose Customer.io
Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Customer.io
I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Key User Insights
Would buy again
No answers on this topic
No answers on this topic
Delivers good value for the price
No answers on this topic
No answers on this topic
Happy with the feature set
No answers on this topic
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
No answers on this topic
Implementation went as expected
No answers on this topic
No answers on this topic
Features
ActiveCampaign
Customer.io
Email & Online Marketing
Comparison of Email & Online Marketing features of ActiveCampaign and Customer.io
Feature
ActiveCampaign
7.2
679 Ratings
Customer.io
-
Ratings
WYSIWYG email editor
4.9596 Ratings
00 Ratings
Dynamic content
4.0532 Ratings
00 Ratings
Ability to test dynamic content
4.0482 Ratings
00 Ratings
Landing pages
4.4349 Ratings
00 Ratings
A/B testing
9.9391 Ratings
00 Ratings
Mobile optimization
7.7538 Ratings
00 Ratings
Email deliverability reporting
9.7645 Ratings
00 Ratings
List management
9.9664 Ratings
00 Ratings
Triggered drip sequences
10.0586 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of ActiveCampaign and Customer.io
Feature
ActiveCampaign
7.9
534 Ratings
Customer.io
-
Ratings
Lead nurturing automation
10.0500 Ratings
00 Ratings
Lead scoring and grading
7.5366 Ratings
00 Ratings
Data quality management
7.9407 Ratings
00 Ratings
Automated sales alerts and tasks
7.0361 Ratings
00 Ratings
Lead segmentation and distribution
7.39 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of ActiveCampaign and Customer.io
Feature
ActiveCampaign
9.9
383 Ratings
Customer.io
-
Ratings
Calendaring
9.9303 Ratings
00 Ratings
Event/webinar marketing
9.9289 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of ActiveCampaign and Customer.io
Feature
ActiveCampaign
6.7
292 Ratings
Customer.io
-
Ratings
Social sharing and campaigns
7.1259 Ratings
00 Ratings
Social profile integration
6.3254 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of ActiveCampaign and Customer.io
Feature
ActiveCampaign
6.5
642 Ratings
Customer.io
-
Ratings
Dashboards
6.5611 Ratings
00 Ratings
Standard reports
6.5599 Ratings
00 Ratings
Custom reports
6.5387 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of ActiveCampaign and Customer.io
