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ActiveCampaign vs. iContact

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Save this comparison

ActiveCampaign

917 Reviews and Ratings

iContact

97 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score7.9 out of 10
    		N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $15

    per month

    iContact

    Score6.8 out of 10
    		N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Pricing
    ActiveCampaigniContact
    Editions & Modules
    Starter
    $15
    per month
    Pro
    $49
    per month
    Plus
    $79
    per month
    Enterprise
    $159
    per month
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Offerings
    Pricing Offerings
    ActiveCampaigniContact
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ActiveCampaigniContact
    Considered Both Products
    ActiveCampaign
    Stephen Scott
    Co-Owner in Marketing at Terroir Seeds | Underwood Gardens (Horticulture, 1-10 employees)
    Chose ActiveCampaign
    We have used all of the above platforms previously over the past decade, migrating from Constant Contact to iContact, then to Emma and finally GreenRope before migrating to ActiveCampaign, where we have stayed for the past 4 years. All of the previous email platforms had some …
    Incentivized
    George Anderson
    Owner at George Anderson Coaching (Professional Training & Coaching, 1-10 employees)
    Chose ActiveCampaign
    For the price, ActiveCampaign is streets ahead. I probably use about 60% of the platform's functionality with a further 20% that I could benefit from using and intend to explore in the next 12 months. This compares to only about 25% usage with some other platforms or having to …
    Incentivized
    Michael Guth
    CMO (Chief Marketing Officer) in Marketing at Spectrum Reach (Marketing & Advertising, 1001-5000 employees)
    Chose ActiveCampaign
    It has the best analytics features through email campaigns.
    Incentivized
    Alden Dale
    Senior Analyist, Technology Solutions in Marketing at Inverta, LLP (Marketing and Advertising, 1-10 employees)
    Chose ActiveCampaign
    ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers.

    However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They …
    Incentivized
    iContact
    Stacy Venditto
    CRM & Digital Marketing Manager in Marketing at Nauthiz Industries (Religious Institutions, 1-10 employees)
    Chose iContact
    In my opinion, Mailchimp is the top contender to iContact and really gives them a run for their money. Mailchimp offers users more features, and costs less. Of course, they both have their advantages and disadvantages. Overall, it is a tough decision to make between the two, …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    ActiveCampaigniContact
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and iContact
    Feature
    ActiveCampaign
    7.2
    679 Ratings
    iContact
    6.6
    26 Ratings
    WYSIWYG email editor4.9596 Ratings7.024 Ratings
    Dynamic content4.0532 Ratings7.021 Ratings
    Ability to test dynamic content4.0482 Ratings5.021 Ratings
    Landing pages4.4349 Ratings7.014 Ratings
    A/B testing9.9391 Ratings5.017 Ratings
    Mobile optimization7.7538 Ratings7.021 Ratings
    Email deliverability reporting9.7645 Ratings7.025 Ratings
    List management9.9664 Ratings8.025 Ratings
    Triggered drip sequences10.0586 Ratings6.015 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and iContact
    Feature
    ActiveCampaign
    7.9
    534 Ratings
    iContact
    -
    Ratings
    Lead nurturing automation10.0500 Ratings00 Ratings
    Lead scoring and grading7.5366 Ratings00 Ratings
    Data quality management7.9407 Ratings00 Ratings
    Automated sales alerts and tasks7.0361 Ratings00 Ratings
    Lead segmentation and distribution7.39 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and iContact
    Feature
    ActiveCampaign
    9.9
    383 Ratings
    iContact
    -
    Ratings
    Calendaring9.9303 Ratings00 Ratings
    Event/webinar marketing9.9289 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and iContact
    Feature
    ActiveCampaign
    6.7
    292 Ratings
    iContact
    -
    Ratings
    Social sharing and campaigns7.1259 Ratings00 Ratings
    Social profile integration6.3254 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and iContact
    Feature
    ActiveCampaign
    6.5
    642 Ratings
    iContact
    8.0
    26 Ratings
    Dashboards6.5611 Ratings8.026 Ratings
    Standard reports6.5599 Ratings8.025 Ratings
    Custom reports6.5387 Ratings8.015 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and iContact
    Feature
    ActiveCampaign
    8.7
    503 Ratings
    iContact
    -
    Ratings
    API8.3401 Ratings00 Ratings
    Role-based workflow & approvals8.3274 Ratings00 Ratings
    Customizability6.5429 Ratings00 Ratings
    Integration with Salesforce.com9.895 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.862 Ratings00 Ratings
    Integration with SugarCRM9.858 Ratings00 Ratings
    Third-party software integrations8.230 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ActiveCampaign and iContact
    Feature
    ActiveCampaign
    -
    Ratings
    iContact
    7.0
    1 Ratings
    URL Validation00 Ratings7.01 Ratings
    Link Tracking00 Ratings7.01 Ratings
    Image Validation00 Ratings7.01 Ratings
    Inbox Display00 Ratings7.01 Ratings
    Email Accessibility Tools00 Ratings7.01 Ratings
    Spelling and Grammar Check00 Ratings7.01 Ratings
    Spam Testing00 Ratings7.01 Ratings
    Email Previews00 Ratings7.01 Ratings
    User Ratings
    ActiveCampaigniContact
    Likelihood to Recommend
    9.2
    (691 ratings)
    8.0
    (45 ratings)
    Likelihood to Renew
    9.0
    (25 ratings)
    3.4
    (19 ratings)
    Usability
    7.8
    (52 ratings)
    8.0
    (6 ratings)
    Availability
    9.1
    (5 ratings)
    9.0
    (1 ratings)
    Performance
    7.3
    (5 ratings)
    8.0
    (1 ratings)
    Support Rating
    1.3
    (41 ratings)
    9.9
    (9 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    8.5
    (14 ratings)
    8.5
    (2 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    7.0
    (1 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)