| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 ActiveCampaign | Score7.9 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $15 per month |
 Iterable | Score8.7 out of 10 | N/A | Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications. | N/A |
| ActiveCampaign | Iterable | |||||||||||||||
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| Editions & Modules |
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| Entry-level Setup Fee | Optional | Optional | ||||||||||||||
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| ActiveCampaign | Iterable | |
|---|---|---|
| Considered Both Products | | Chose Iterable We needed a multi-channel user retention tool to send and test messages to users. Iterable is far more robust than other options because it supports event-based, transactional messaging and allows for a high degree of customization of both the messaging and the timing of the … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| ActiveCampaign | Iterable | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| ActiveCampaign | Iterable | |
|---|---|---|
| Likelihood to Recommend | 9.2 | 8.6 |
| Likelihood to Renew | 9.0 | 9.1 |
| Usability | 7.8 | 9.1 |
| Availability | 9.1 | 8.6 |
| Performance | 7.3 | 8.5 |
| Support Rating | 1.3 | 9.1 |
| In-Person Training | 9.1 | - |
| Online Training | 7.3 | 6.4 |
| Implementation Rating | 8.5 | - |
| Configurability | 6.4 | - |
| Ease of integration | 9.1 | - |
| Product Scalability | 1.0 | 9.1 |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |
