ActiveCampaign vs. Salesforce Marketing Cloud

ActiveCampaign

917 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Salesforce Marketing Cloud	Score8.1 out of 10	N/A	Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.	$1,250 per month per installation

Pricing

ActiveCampaign

Salesforce Marketing Cloud

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

Account Engagement: $1,250
per month
Engagement: $1,250
per month
Intelligence: $3,000
per month
Loyalty Management: $20,000
per month
Personalization: $100,000
per year
Data Cloud for Marketing: $108,000
per year

Pricing Offerings
ActiveCampaign	Salesforce Marketing Cloud
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

No setup fee

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Community Pulse
Key User Insights
	ActiveCampaign	Salesforce Marketing Cloud
Considered Both Products	ActiveCampaign Verified User Chose ActiveCampaign Already mentioned this but we moved to ActiveCampaign from Pardot. We felt that Pardot was too expensive for our use case and was actually fairly clunky in terms of setting up emails. Obviously, Pardot was better from a Salesforce integration point but ActiveCampaign has a … Incentivized Helpful? Oliver Martin Marketing Manager in Marketing at Oliver Martin (Food & Beverages, 1-10 employees) Chose ActiveCampaign ActiveCampaign has awesome ease of use and really fits into our workflow. It saves us heaps of time and has the perfect balance of customizability, complexity, flexibility, and speed. Incentivized Helpful? Chris Hood Digital Marketing Manager in Marketing at Plandek (Computer Software, 11-50 employees) Chose ActiveCampaign The functionality is comparable but the price for ActiveCampaign is a lot better than most competitors, for the number of active contacts. It's pretty much as easy to use as HubSpot and while not a powerful as Marketo, it's got enough features to make it really useful for … Incentivized Helpful? ira Pasternack Founder/President in Marketing at WebForDoctors (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign has the best combination of features and functionality for the price that we've found in the industry. Incentivized Helpful? Ashlynn Henkel Marketing Director in Marketing at Apologia Educational Ministries (Education Management, 11-50 employees) Chose ActiveCampaign ActiveCampaign has advanced automation features, but lacks advanced design, layout and testing features. ActiveCampaign has a great interface for creating new automations and forms to get them up and running quickly, but the design of the automated emails that goes out has many … Incentivized Helpful? Boris Bauer Owner in Marketing at bauerDIGITAL (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor. Incentivized Helpful? Alicia Blessing Content Manager in Marketing at Seamless.AI (Information Technology & Services, 51-200 employees) Chose ActiveCampaign For the price, ActiveCampaign offers a lot of features and benefits that are in line with some of the bigger players in the space. Their customer support team is always very responsive and has been helpful in troubleshooting any issues that have come up. We also started using … Incentivized Helpful? Josh Walsh Chief Executive Officer in Marketing at The Refinery (Retail, 11-50 employees) Chose ActiveCampaign ActiveCampaign really focuses on making the fundamental marketing automation functionality easy to use. It doesn't have as many enterprise features or customization, but that is clearly intentional. For small to mid-sized businesses, those enterprise features get in the way … Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign is one of the most robust marketing automation platforms available today and allows us to integrate with virtually all other marketing tools in our tech stack. When vetting a marketing automation software to support our clients, we did not like that other larger … Incentivized Helpful? Alden Dale Senior Analyist, Technology Solutions in Marketing at Inverta, LLP (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers. However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They … Incentivized Helpful? Austin Schmidt Founder + Chief Solution Builder in Marketing at Marketer as a Service (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is more modern than most other solutions. The ease-of-use is on another playing field entirely. The automation builder is a marketers dream. Downfalls are the lack of landing page builder and general necessity of integrating through Zapier, not native. Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions. Incentivized Helpful?	Salesforce Verified User Chose Salesforce Marketing Cloud Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Salesforce Marketing Cloud

Comparison of Email & Online Marketing features of ActiveCampaign and Salesforce Marketing Cloud
Feature	ActiveCampaign 7.2 679 Ratings	Salesforce Marketing Cloud 7.9 167 Ratings
WYSIWYG email editor	5.0596 Ratings	8.1118 Ratings
Dynamic content	4.1532 Ratings	7.6149 Ratings
Ability to test dynamic content	4.1482 Ratings	7.7108 Ratings
Landing pages	4.5349 Ratings	7.8117 Ratings
A/B testing	9.9391 Ratings	7.9147 Ratings
Mobile optimization	7.7538 Ratings	7.3107 Ratings
Email deliverability reporting	9.7645 Ratings	8.2128 Ratings
List management	9.9664 Ratings	8.6125 Ratings
Triggered drip sequences	10.0586 Ratings	8.191 Ratings

Comparison of Lead Management features of ActiveCampaign and Salesforce Marketing Cloud
Feature	ActiveCampaign 8.0 534 Ratings	Salesforce Marketing Cloud 8.3 121 Ratings
Lead nurturing automation	10.0500 Ratings	8.3107 Ratings
Lead scoring and grading	7.6366 Ratings	8.2108 Ratings
Data quality management	7.9407 Ratings	8.1113 Ratings
Automated sales alerts and tasks	7.1361 Ratings	8.699 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Salesforce Marketing Cloud
Feature	ActiveCampaign 9.9 383 Ratings	Salesforce Marketing Cloud 7.8 111 Ratings
Calendaring	9.9303 Ratings	8.3100 Ratings
Event/webinar marketing	9.9289 Ratings	7.394 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Salesforce Marketing Cloud
Feature	ActiveCampaign 6.8 292 Ratings	Salesforce Marketing Cloud 8.2 85 Ratings
Social sharing and campaigns	7.2259 Ratings	8.480 Ratings
Social profile integration	6.4254 Ratings	8.036 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Salesforce Marketing Cloud
Feature	ActiveCampaign 6.5 642 Ratings	Salesforce Marketing Cloud 8.2 121 Ratings
Dashboards	6.5611 Ratings	8.4115 Ratings
Standard reports	6.5599 Ratings	8.4120 Ratings
Custom reports	6.5387 Ratings	7.997 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Salesforce Marketing Cloud
Feature	ActiveCampaign 8.7 503 Ratings	Salesforce Marketing Cloud 7.6 121 Ratings
API	8.4401 Ratings	7.087 Ratings
Role-based workflow & approvals	8.4274 Ratings	7.586 Ratings
Customizability	6.6429 Ratings	7.4108 Ratings
Integration with Salesforce.com	9.895 Ratings	8.3110 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	8.713 Ratings
Integration with SugarCRM	9.858 Ratings	7.610 Ratings
Third-party software integrations	8.230 Ratings	6.921 Ratings

User Ratings
	ActiveCampaign	Salesforce Marketing Cloud
Likelihood to Recommend	9.2 (691 ratings)	8.1 (325 ratings)
Likelihood to Renew	9.0 (25 ratings)	8.1 (114 ratings)
Usability	7.8 (52 ratings)	4.1 (35 ratings)
Availability	9.1 (5 ratings)	10.0 (11 ratings)
Performance	7.3 (5 ratings)	9.6 (9 ratings)
Support Rating	1.3 (41 ratings)	7.0 (36 ratings)
In-Person Training	9.1 (2 ratings)	5.0 (4 ratings)
Online Training	7.3 (1 ratings)	8.1 (7 ratings)
Implementation Rating	8.5 (14 ratings)	3.0 (17 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)
Contract Terms and Pricing Model	- (0 ratings)	5.0 (1 ratings)
Ease of integration	9.1 (4 ratings)	7.0 (2 ratings)
Product Scalability	1.0 (5 ratings)	7.6 (34 ratings)
Vendor post-sale	6.4 (4 ratings)	8.0 (3 ratings)
Vendor pre-sale	7.3 (4 ratings)	7.0 (3 ratings)