ActiveCampaign vs. Zoho Campaigns

ActiveCampaign

917 Reviews and Ratings

Zoho Campaigns

157 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Zoho Campaigns	Score8.4 out of 10	N/A	Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.	$0

Pricing

ActiveCampaign

Zoho Campaigns

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

Forever Free: $0
Standard Plan: $3 for 500 contacts
per month
Professional Plan: $4.5 for 500 contacts
per month
Pay as you go: $14 for 500 contacts

Pricing Offerings
ActiveCampaign	Zoho Campaigns
Free Trial
Yes	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

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Community Pulse
Key User Insights
	ActiveCampaign	Zoho Campaigns
Considered Both Products	ActiveCampaign Sabrina Allison Managing Director at Discover Glasgow (E-Learning, 1-10 employees) Chose ActiveCampaign I moved to Zoho Campaigns and Zoho CRM on the basis that they were integrated with a wider package, but the graphics and fonts are far better with ActiveCampaign. Zoho Campaigns didn't even integrate as well with Zoho Forms as expected, and I missed a bunch of responses. … Incentivized Helpful? Terri Maxwell CEO in Corporate at Succeed On Purpose (E-Learning, 1-10 employees) Chose ActiveCampaign ActiveCampaign is easier to use than ANY platform we're ever implemented, and I've been an entrepreneur for three decades. It is flexible, effective and trustworthy when it comes to data security. We are able to customize campaigns easily and track results effectively. Our … Incentivized Helpful? Michael Miller President at Good Ideas Marketing (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign I was a previous Mailchimp user and ActiveCampaign is head and shoulders above MC. The functionality and depth of what I can do is so much better. The price seems to be better for what you get. Incentivized Helpful?	Zoho Swadesh Padhi Marketing Ambassador in Marketing at ForestNation (Environmental Services, 1-10 employees) Chose Zoho Campaigns Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us. Incentivized Helpful? Verified User Chose Zoho Campaigns Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Zoho Campaigns

Comparison of Email & Online Marketing features of ActiveCampaign and Zoho Campaigns
Feature	ActiveCampaign 7.2 679 Ratings	Zoho Campaigns 4.7 25 Ratings
WYSIWYG email editor	5.0596 Ratings	3.024 Ratings
Dynamic content	4.1532 Ratings	7.025 Ratings
Ability to test dynamic content	4.0482 Ratings	5.022 Ratings
Landing pages	4.5349 Ratings	3.017 Ratings
A/B testing	9.9391 Ratings	4.021 Ratings
Mobile optimization	7.7538 Ratings	6.023 Ratings
Email deliverability reporting	9.7645 Ratings	3.025 Ratings
List management	9.9664 Ratings	7.024 Ratings
Triggered drip sequences	10.0586 Ratings	4.019 Ratings

Comparison of Lead Management features of ActiveCampaign and Zoho Campaigns
Feature	ActiveCampaign 7.9 534 Ratings	Zoho Campaigns - Ratings
Lead nurturing automation	10.0500 Ratings	00 Ratings
Lead scoring and grading	7.5366 Ratings	00 Ratings
Data quality management	7.9407 Ratings	00 Ratings
Automated sales alerts and tasks	7.1361 Ratings	00 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Zoho Campaigns
Feature	ActiveCampaign 9.9 383 Ratings	Zoho Campaigns - Ratings
Calendaring	9.9303 Ratings	00 Ratings
Event/webinar marketing	9.9289 Ratings	00 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Zoho Campaigns
Feature	ActiveCampaign 6.8 292 Ratings	Zoho Campaigns - Ratings
Social sharing and campaigns	7.2259 Ratings	00 Ratings
Social profile integration	6.3254 Ratings	00 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Zoho Campaigns
Feature	ActiveCampaign 6.5 642 Ratings	Zoho Campaigns 5.3 25 Ratings
Dashboards	6.5611 Ratings	4.024 Ratings
Standard reports	6.5599 Ratings	6.025 Ratings
Custom reports	6.5387 Ratings	6.021 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Zoho Campaigns
Feature	ActiveCampaign 8.7 503 Ratings	Zoho Campaigns - Ratings
API	8.4401 Ratings	00 Ratings
Role-based workflow & approvals	8.3274 Ratings	00 Ratings
Customizability	6.6429 Ratings	00 Ratings
Integration with Salesforce.com	9.895 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	00 Ratings
Integration with SugarCRM	9.858 Ratings	00 Ratings
Third-party software integrations	8.230 Ratings	00 Ratings

Comparison of Pre-Send Testing features of ActiveCampaign and Zoho Campaigns
Feature	ActiveCampaign - Ratings	Zoho Campaigns 3.7 3 Ratings
URL Validation	00 Ratings	2.03 Ratings
Link Tracking	00 Ratings	3.03 Ratings
Image Validation	00 Ratings	6.03 Ratings
Inbox Display	00 Ratings	3.03 Ratings
Email Accessibility Tools	00 Ratings	4.03 Ratings
Email Previews	00 Ratings	4.03 Ratings

User Ratings
	ActiveCampaign	Zoho Campaigns
Likelihood to Recommend	9.2 (691 ratings)	6.2 (25 ratings)
Likelihood to Renew	9.0 (25 ratings)	10.0 (1 ratings)
Usability	7.8 (52 ratings)	- (0 ratings)
Availability	9.1 (5 ratings)	- (0 ratings)
Performance	7.3 (5 ratings)	- (0 ratings)
Support Rating	1.3 (41 ratings)	- (0 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	- (0 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)
Product Scalability	1.0 (5 ratings)	- (0 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)