Zoho Campaigns

Zoho Campaigns

Zoho Campaigns

157 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Zoho Campaigns	Score 8.4 out of 10	N/A	Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.	$0

Pricing

Zoho Campaigns

Editions & Modules

Forever Free: $0
Standard Plan: $3 for 500 contacts
per month
Professional Plan: $4.5 for 500 contacts
per month
Pay as you go: $14 for 500 contacts

Offerings

Pricing Offerings
Zoho Campaigns
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Zoho Campaigns
Considered Both Products	Zoho Campaigns JM Jose Maldonado Digital Marketing Manager Chose Zoho Campaigns I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much more user friendly, and support is also more helpful. I don't use Google Surveys any longer. Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose Zoho Campaigns Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us. Incentivized Helpful? Joseph Daniel Finance and Operations Specialist Chose Zoho Campaigns We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns WYSIWYG Editor Real-time analytics campaign management & optimization Incentivized Helpful? Brandon Stuhr COO (Chief Operating Officer) Chose Zoho Campaigns While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns We decided to try Zoho Campaigns in lieu of previous applications being used. For the most part, the setup was similar and straightforward but the nuances in the UX and difficulty finding features made it feel harder than it had to be. Overall we still prefer other CRM … Incentivized Helpful? Alyssa Storm Senior Designer Chose Zoho Campaigns Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and … Incentivized Helpful? Matthew Christensen CEO (Chief Executive Officer) Chose Zoho Campaigns The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns It's about the automatons and the integration power. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just … Incentivized Helpful? Stacy Venditto Executive Consultant Chose Zoho Campaigns I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns. Incentivized Helpful? Vincent Frisina Director of Marketing Chose Zoho Campaigns Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other … Incentivized Helpful? Mehdi Aherraki General Manager Chose Zoho Campaigns We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of … Incentivized Helpful? Jared Hansen Research Assistant Chose Zoho Campaigns I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the … Incentivized Helpful? Alexis Correa Dueño principal Chose Zoho Campaigns In my experience, I liked Mailchimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see … Incentivized Helpful? Jason Ensign Marketing Manager Chose Zoho Campaigns Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare … Incentivized Helpful? Justin Roodman Program Expert Chose Zoho Campaigns We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. Mailchimp was slightly more expensive than Zoho Campaigns (by about … Incentivized Helpful? Jon Porreca Project Support Chose Zoho Campaigns Mailchimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic … Incentivized Helpful?

Features

Zoho Campaigns

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Zoho Campaigns 4.7 Ratings 51% below category average
WYSIWYG email editor	3.00 Ratings
Dynamic content	7.00 Ratings
Ability to test dynamic content	5.00 Ratings
Landing pages	3.00 Ratings
A/B testing	4.00 Ratings
Mobile optimization	6.00 Ratings
Email deliverability reporting	3.00 Ratings
List management	7.00 Ratings
Triggered drip sequences	4.00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Zoho Campaigns 5.3 Ratings 37% below category average
Dashboards	4.00 Ratings
Standard reports	6.00 Ratings
Custom reports	6.00 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	Zoho Campaigns 3.7 Ratings 73% below category average
URL Validation	2.00 Ratings
Link Tracking	3.00 Ratings
Image Validation	6.00 Ratings
Inbox Display	3.00 Ratings
Email Accessibility Tools	4.00 Ratings
Email Previews	4.00 Ratings

Best Alternatives
	Zoho Campaigns
Small Businesses	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10
Enterprises	Emma by Marigold Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Zoho Campaigns
Likelihood to Recommend	6.2 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)

User Testimonials
	Zoho Campaigns
Likelihood to Recommend	It is well suited in scenarios: Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved Not well-suited scenarios: Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Incentivized Verified User Anonymous Read full review
Pros	I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email. Incentivized Jason Ensign Marketing Manager Read full review
Cons	The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn. The templates are nice, but I have seen other services with better pre-built templates. To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple. Incentivized Jon Porreca Project Support Read full review
Likelihood to Renew	Because I am a single user organization and the subscription is free for up to 3 users. Incentivized Stacy Venditto Executive Consultant Read full review
Alternatives Considered	Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps. Incentivized Alyssa Storm Senior Designer Read full review
Return on Investment	Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool. Its newsletters help us to retain our customer base by providing them regular news on real estate trends. It has a great impact on creating brand image of our social media platforms. Incentivized Verified User Anonymous Read full review
ScreenShots	Zoho Campaigns Screenshots