| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Advertising Cloud | Score8.6 out of 10 | N/A | AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics. | N/A |
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
| Adobe Advertising Cloud | Google Ads | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Advertising Cloud | Google Ads | |
|---|---|---|
| Considered Both Products | Chose Adobe Advertising Cloud We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but … | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Advertising Cloud | Google Ads | |||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ad Network Integration |
| |||||||||||||||||||||||||
| Ad Campaigns |
| |||||||||||||||||||||||||
| Ad Reporting & Analytics |
| |||||||||||||||||||||||||
| Ad Auctions |
| |||||||||||||||||||||||||
| Adobe Advertising Cloud | Google Ads | |
|---|---|---|
| Likelihood to Recommend | 7.3 | 5.6 |
| Likelihood to Renew | 1.8 | 9.6 |
| Usability | 9.0 | 1.0 |
| Performance | - | 9.0 |
| Support Rating | 3.3 | 9.0 |
| Online Training | - | 9.0 |
| Implementation Rating | 8.0 | - |
| Vendor post-sale | - | 1.0 |
| Vendor pre-sale | - | 10.0 |
