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Adobe Advertising Cloud vs. Google Campaign Manager 360

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Adobe Advertising Cloud

123 Reviews and Ratings

Google Campaign Manager 360

175 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Advertising Cloud

    Score8.6 out of 10
    		N/AAdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A

    Google Campaign Manager 360

    Score9 out of 10
    		N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A
    Pricing
    Adobe Advertising CloudGoogle Campaign Manager 360
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Advertising CloudGoogle Campaign Manager 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Advertising CloudGoogle Campaign Manager 360
    Considered Both Products
    Adobe
    Verified User
    Chose Adobe Advertising Cloud
    It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe …
    Incentivized
    Tony Guarnaccia
    Director Search and Digital Advertising in Professional Services at Big Fish Results (Internet, 10,001+ employees)
    Chose Adobe Advertising Cloud
    Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
    Incentivized
    Verified User
    Chose Adobe Advertising Cloud
    An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google …
    Incentivized
    Google
    Dana Berardi
    Online Marketing Manager in Marketing at BuyerZone (Internet, 11-50 employees)
    Chose Google Campaign Manager 360
    In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Advertising CloudGoogle Campaign Manager 360
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Advertising Cloud and Google Campaign Manager 360
    Feature
    Adobe Advertising Cloud
    6.6
    8 Ratings
    Google Campaign Manager 360
    9.0
    29 Ratings
    Data Transfer6.88 Ratings9.024 Ratings
    DSP integration6.48 Ratings9.026 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adobe Advertising Cloud and Google Campaign Manager 360
    Feature
    Adobe Advertising Cloud
    5.8
    9 Ratings
    Google Campaign Manager 360
    8.8
    33 Ratings
    Ad campaign creation7.19 Ratings8.033 Ratings
    Ad deployment7.09 Ratings10.033 Ratings
    Display advertising4.79 Ratings10.030 Ratings
    Ad display and retargeting segmentation5.29 Ratings9.031 Ratings
    Sequence targeting5.28 Ratings7.023 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Adobe Advertising Cloud and Google Campaign Manager 360
    Feature
    Adobe Advertising Cloud
    6.8
    9 Ratings
    Google Campaign Manager 360
    9.2
    33 Ratings
    Ad dashboards6.29 Ratings10.031 Ratings
    Ad performance reports5.99 Ratings9.033 Ratings
    Ad conversion tracking7.47 Ratings9.032 Ratings
    Ad attribution reporting6.78 Ratings9.031 Ratings
    Cross-channel ad management7.78 Ratings9.026 Ratings
    Ad forecasting and optimization7.28 Ratings9.025 Ratings
    User Ratings
    Adobe Advertising CloudGoogle Campaign Manager 360
    Likelihood to Recommend
    7.3
    (16 ratings)
    9.0
    (45 ratings)
    Likelihood to Renew
    1.8
    (2 ratings)
    8.0
    (13 ratings)
    Usability
    9.0
    (1 ratings)
    8.0
    (2 ratings)
    Support Rating
    3.3
    (4 ratings)
    9.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    6.0
    (2 ratings)