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Adobe Advertising Cloud vs. Marin Software

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Adobe Advertising Cloud

123 Reviews and Ratings

Marin Software

64 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Advertising Cloud

    Score8.6 out of 10
    		N/AAdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A

    Marin Software

    Score9.1 out of 10
    		N/AMarin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…N/A
    Pricing
    Adobe Advertising CloudMarin Software
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Advertising CloudMarin Software
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Advertising CloudMarin Software
    Considered Both Products
    Adobe
    Verified User
    Chose Adobe Advertising Cloud
    It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe …
    Incentivized
    Tony Guarnaccia
    Director Search and Digital Advertising in Professional Services at Big Fish Results (Internet, 10,001+ employees)
    Chose Adobe Advertising Cloud
    Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
    Incentivized
    Jay Corcoran
    Search Marketing Strategist in Marketing at Gcommerce Solutions (Marketing and Advertising, 11-50 employees)
    Chose Adobe Advertising Cloud
    We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but …
    Marin Software
    Verified User
    Chose Marin Software
    Kenshoo Search is definitely the most customizable auto bid tech for lease and sale, however Marin Software blows them out of the park when it comes to ease of use, customer support, and reports. If you have a fair number of cookie-cutter accounts with limited special issues, …
    Incentivized
    Zack Schwartz
    Senior SEM Analyst in Marketing at FlipKey (TripAdvisor) (Internet, 1001-5000 employees)
    Chose Marin Software
    I have also used Efficient Frontier, and I found Marin to be much more user friendly and full-featured.
    Verified User
    Chose Marin Software
    I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. …
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Advertising CloudMarin Software
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Advertising Cloud and Marin Software
    Feature
    Adobe Advertising Cloud
    6.6
    8 Ratings
    Marin Software
    -
    Ratings
    Data Transfer6.88 Ratings00 Ratings
    DSP integration6.48 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adobe Advertising Cloud and Marin Software
    Feature
    Adobe Advertising Cloud
    5.8
    9 Ratings
    Marin Software
    -
    Ratings
    Ad campaign creation7.19 Ratings00 Ratings
    Ad deployment7.09 Ratings00 Ratings
    Display advertising4.79 Ratings00 Ratings
    Ad display and retargeting segmentation5.29 Ratings00 Ratings
    Sequence targeting5.28 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Adobe Advertising Cloud and Marin Software
    Feature
    Adobe Advertising Cloud
    6.8
    9 Ratings
    Marin Software
    -
    Ratings
    Ad dashboards6.29 Ratings00 Ratings
    Ad performance reports5.99 Ratings00 Ratings
    Ad conversion tracking7.47 Ratings00 Ratings
    Ad attribution reporting6.78 Ratings00 Ratings
    Cross-channel ad management7.78 Ratings00 Ratings
    Ad forecasting and optimization7.28 Ratings00 Ratings
    User Ratings
    Adobe Advertising CloudMarin Software
    Likelihood to Recommend
    7.3
    (16 ratings)
    10.0
    (32 ratings)
    Likelihood to Renew
    1.8
    (2 ratings)
    7.6
    (23 ratings)
    Usability
    9.0
    (1 ratings)
    10.0
    (6 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    3.3
    (4 ratings)
    10.0
    (6 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    9.8
    (5 ratings)