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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Advertising Cloud

    Score8.6 out of 10
    N/AAdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A

    Skai

    Score8.8 out of 10
    N/ASkai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

    $10,000

    Starting Price

    Pricing
    Adobe Advertising CloudSkai
    Editions & Modules
    No answers on this topic
    Kenshoo
    $10,000
    Starting Price
    Offerings
    Pricing Offerings
    Adobe Advertising CloudSkai
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Advertising CloudSkai
    Considered Both Products
    Adobe
    Chose Adobe Advertising Cloud
    It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe …
    Incentivized
    Chose Adobe Advertising Cloud
    Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
    Incentivized
    Skai
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Advertising CloudSkai
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Advertising Cloud and Skai
    Feature
    Adobe Advertising Cloud
    6.6
    8 Ratings
    Skai
    7.1
    10 Ratings
    Data Transfer6.88 Ratings8.510 Ratings
    DSP integration6.48 Ratings5.75 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adobe Advertising Cloud and Skai
    Feature
    Adobe Advertising Cloud
    5.8
    9 Ratings
    Skai
    6.1
    11 Ratings
    Ad campaign creation7.19 Ratings7.611 Ratings
    Ad deployment7.09 Ratings7.611 Ratings
    Display advertising4.79 Ratings4.310 Ratings
    Ad display and retargeting segmentation5.29 Ratings4.810 Ratings
    Sequence targeting5.28 Ratings6.39 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Adobe Advertising Cloud and Skai
    Feature
    Adobe Advertising Cloud
    6.8
    9 Ratings
    Skai
    7.3
    12 Ratings
    Ad dashboards6.29 Ratings7.612 Ratings
    Ad performance reports5.99 Ratings9.812 Ratings
    Ad conversion tracking7.47 Ratings6.712 Ratings
    Ad attribution reporting6.78 Ratings7.611 Ratings
    Cross-channel ad management7.78 Ratings5.910 Ratings
    Ad forecasting and optimization7.28 Ratings6.211 Ratings
    User Ratings
    Adobe Advertising CloudSkai
    Likelihood to Recommend
    7.3
    (16 ratings)
    9.2
    (17 ratings)
    Likelihood to Renew
    1.8
    (2 ratings)
    7.8
    (3 ratings)
    Usability
    9.0
    (1 ratings)
    9.6
    (2 ratings)
    Availability
    -
    (0 ratings)
    3.6
    (1 ratings)
    Support Rating
    3.3
    (4 ratings)
    9.6
    (2 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)