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Adobe Analytics vs. Adobe Experience Platform Launch

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Adobe Analytics

839 Reviews and Ratings

Adobe Experience Platform Launch

33 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Analytics

    Score7.4 out of 10
    		N/AAdobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A

    Adobe Experience Platform Launch

    Score5.1 out of 10
    		N/AAdobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
    Pricing
    Adobe AnalyticsAdobe Experience Platform Launch
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe AnalyticsAdobe Experience Platform Launch
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe AnalyticsAdobe Experience Platform Launch
    Considered Both Products
    Adobe
    Tony Dittmer
    Analytics Architect in Information Technology at Disruptive Advertising (Marketing & Advertising, 51-200 employees)
    Chose Adobe Analytics
    Adobe is more real time than the others. It is more customizable than the other competition. Though it does have a learning curve, I feel it gives the best understanding of the real actions and data from the customers.
    Incentivized
    Verified User
    Chose Adobe Analytics
    Google Analytics is free [there is a premium version] while Adobe has no free tier.

    I find Adobe Analytics much easier to navigate and create reports in than Google - I find Google Analytics rather confusing.
    Incentivized
    Ellen Evans
    Software Developer III - Tag Management Developer in Information Technology at Ally (Marketing and Advertising, 1001-5000 employees)
    Chose Adobe Analytics
    Adobe is much more robust. Google is easier to use out of the box but has many limitations. Adobe is much more development-friendly and customizable. If you are a small company with a small developer team, Google Analytics may be the better platform, only because of the …
    Incentivized
    Adobe
    Verified User
    Chose Adobe Experience Platform Launch
    Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method …
    Incentivized
    Preeti Gautam
    Content Manager & Digital Marketer at TBU Media Pty. Ltd. (Information Services, 11-50 employees)
    Chose Adobe Experience Platform Launch
    I love it's functions that it offers throughout the customer journey touchpoints and the flexibility it provides. It's easy to operate once you get to know the software. Highly recommend trying this out.
    Incentivized
    Saurav Khawas
    Technical Lead in Information Technology at Mindtree (Retail, 10,001+ employees)
    Chose Adobe Experience Platform Launch
    It's is easy to connect data of launch with analytics and then use it for targeting personalized content.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe AnalyticsAdobe Experience Platform Launch
    Web Analytics
    Comparison of Web Analytics features of Adobe Analytics and Adobe Experience Platform Launch
    Feature
    Adobe Analytics
    8.6
    12 Ratings
    Adobe Experience Platform Launch
    -
    Ratings
    Lead Conversion Tracking8.312 Ratings00 Ratings
    Bounce Rate Measurement8.212 Ratings00 Ratings
    Device and Browser Reporting8.712 Ratings00 Ratings
    Pageview Tracking8.912 Ratings00 Ratings
    Event Tracking8.912 Ratings00 Ratings
    Reporting in real-time9.312 Ratings00 Ratings
    Referral Source Tracking8.112 Ratings00 Ratings
    Customizable Dashboards8.212 Ratings00 Ratings
    Security
    Comparison of Security features of Adobe Analytics and Adobe Experience Platform Launch
    Feature
    Adobe Analytics
    -
    Ratings
    Adobe Experience Platform Launch
    7.8
    12 Ratings
    Role-based user permissions00 Ratings7.812 Ratings
    Tag Management
    Comparison of Tag Management features of Adobe Analytics and Adobe Experience Platform Launch
    Feature
    Adobe Analytics
    -
    Ratings
    Adobe Experience Platform Launch
    7.8
    14 Ratings
    Tag library00 Ratings8.513 Ratings
    Tag variable mapping00 Ratings7.914 Ratings
    Ease of writing custom tags00 Ratings7.714 Ratings
    Rules-driven tag execution00 Ratings8.214 Ratings
    Tag performance monitoring00 Ratings7.512 Ratings
    Page load times00 Ratings7.613 Ratings
    Mobile app tagging00 Ratings7.812 Ratings
    Library of JavaScript extensions00 Ratings7.413 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Adobe Analytics and Adobe Experience Platform Launch
    Feature
    Adobe Analytics
    -
    Ratings
    Adobe Experience Platform Launch
    8.0
    14 Ratings
    Event tracking00 Ratings8.614 Ratings
    Mobile event tracking00 Ratings7.711 Ratings
    Data distribution management00 Ratings7.911 Ratings
    Universal data layer00 Ratings8.513 Ratings
    Automated error checking00 Ratings7.410 Ratings
    User Ratings
    Adobe AnalyticsAdobe Experience Platform Launch
    Likelihood to Recommend
    8.7
    (184 ratings)
    8.6
    (14 ratings)
    Likelihood to Renew
    9.4
    (43 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (35 ratings)
    8.3
    (13 ratings)
    Availability
    8.1
    (12 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (11 ratings)
    -
    (0 ratings)
    Support Rating
    3.6
    (41 ratings)
    7.0
    (13 ratings)
    In-Person Training
    1.1
    (5 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.1
    (10 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.3
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    7.9
    (5 ratings)
    -
    (0 ratings)