| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
| Adobe Analytics | Adobe Marketo Engage | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Optional | Optional | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Analytics | Adobe Marketo Engage | |
|---|---|---|
| Considered Both Products | Chose Adobe Analytics As the implementation involves multiple products to be integrated together like Adobe Experience Manager, Target, Adobe Audience Manager, We recommended Adobe Analytics as the best suitable product for analytics, as the tracked data would be seamlessly available to other … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Analytics Adobe Analytics (previously known as Omniture) is the de-facto standard across the media industry. Google has very quickly caught up with Adobe and it is always worthwhile to take a very long look at Google Analytics to evaluate the differences. Your decision will depend on … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Adobe Marketo Engage During my professional experience, I had the opportunity to use Adobe Marketo Engage alongside other solutions like HubSpot and Salesforce Marketing Cloud. While these tools offer advanced capabilities, especially in terms of integration and automation, Marketo Engage stands … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Analytics | Adobe Marketo Engage | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Web Analytics |
| |||||||||||||||||||||||||||||||
| Email & Online Marketing |
| |||||||||||||||||||||||||||||||
| Lead Management |
| |||||||||||||||||||||||||||||||
| Campaign Management |
| |||||||||||||||||||||||||||||||
| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
| |||||||||||||||||||||||||||||||
| Platform & Infrastructure |
| |||||||||||||||||||||||||||||||
| Adobe Analytics | Adobe Marketo Engage | |
|---|---|---|
| Likelihood to Recommend | 8.7 | 6.9 |
| Likelihood to Renew | 9.4 | 9.0 |
| Usability | 7.0 | 8.0 |
| Availability | 8.1 | 9.0 |
| Performance | 8.0 | 9.0 |
| Support Rating | 3.6 | 8.6 |
| In-Person Training | 1.1 | 10.0 |
| Online Training | 7.0 | 6.7 |
| Implementation Rating | 8.1 | 10.0 |
| Configurability | - | 6.0 |
| Contract Terms and Pricing Model | 7.3 | 7.9 |
| Ease of integration | - | 1.1 |
| Product Scalability | 10.0 | 7.0 |
| Professional Services | 7.9 | 9.4 |
| Vendor post-sale | - | 8.2 |
| Vendor pre-sale | - | 8.2 |
