Adobe Analytics vs. Agency Analytics
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
Agency Analytics | Score9.9 out of 10 | Mid-Size Companies (51-1,000 employees) | Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day… | $60 per month |
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | What is a Client Campaign? A client campaign represents a client (their website and integrations). | ||||||||||||||
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| Web Analytics |
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| Adobe Analytics | Agency Analytics | |
|---|---|---|
| Likelihood to Recommend | 8.7 | 10.0 |
| Likelihood to Renew | 9.4 | - |
| Usability | 7.0 | - |
| Availability | 8.1 | - |
| Performance | 8.0 | - |
| Support Rating | 3.6 | 9.8 |
| In-Person Training | 1.1 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 8.1 | - |
| Contract Terms and Pricing Model | 7.3 | - |
| Product Scalability | 10.0 | - |
| Professional Services | 7.9 | - |