Adobe Analytics vs. Chartbeat

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Analytics	Score7.4 out of 10	N/A	Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…	N/A
Chartbeat	Score6.9 out of 10	N/A	Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.	N/A

Chartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints. The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View. The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.

Community Pulse
Key User Insights
	Adobe Analytics	Chartbeat
Considered Both Products	Adobe Verified User Chose Adobe Analytics Adobe Analytics allows for the comparison of the same metric with and without various segments applied. Google Analytics is an all-or-nothing situation; either you apply a segment to metric or you do not. This makes it difficult for segment vs. non-segment and creating … Incentivized Helpful? Katy Norris Director of Analytics in Product Management at TakePart (Online Media, 51-200 employees) Chose Adobe Analytics Adobe was installed before I arrived but we've kept it because of how customizable it is. Incentivized Helpful? Robert Williams Digital Analyst at Bonnier Corporation (Publishing, 501-1000 employees) Chose Adobe Analytics From its original namesake (Omniture), the strength of the brand was a big factor. Also the idea of having dedicated support staff 24/7. More visually appealing. More custom tools (Analysis Workspace, Discover, Report Builder). Incentivized Helpful? Drew Bartlett Director of Product Management & Marketing in Marketing at Olive Software (Computer Software, 51-200 employees) Chose Adobe Analytics Adobe Analytics (previously known as Omniture) is the de-facto standard across the media industry. Google has very quickly caught up with Adobe and it is always worthwhile to take a very long look at Google Analytics to evaluate the differences. Your decision will depend on … Incentivized Helpful?	Chartbeat Verified User Chose Chartbeat We use Chartbeat in conjuction with these tools. Chartbeat is forward facing and we encourage everyone in the newsroom to use it. It provides the best live view, but lacks depth needed for more longer-term trend reporting and analysis. Domo allows much more advanced data … Incentivized Helpful? Verified User Chose Chartbeat We use Chartbeat for real-time evaluation and Adobe Analytics for longer-term performance reporting. Chartbeat is easier to use overall, particularly for content producers. Researchers tend to rely on Adobe Analytics for their reports. We have found that we need to keep using … Incentivized Helpful? Verified User Chose Chartbeat Chartbeat is better for live metrics than either Adobe or Google, but Adobe Omniture especially is much better for tracking historic numbers. Incentivized Helpful? Verified User Chose Chartbeat Omniture gives more detailed analytics to look at trends and diagnostics over a span of time. Chartbeat is better for real time to assess what is going on right now. Helpful? Verified User Chose Chartbeat Chartbeat is certainly better at visualizing content and segmenting the data all on one screen. We can filter by section, author, channel and more without leaving the main dashboard page. Combining properties together in roll up groups is another key feature. We're able to … Incentivized Helpful? Kurt Gessler Director at Tribune Publishing (Newspapers, 1001-5000 employees) Chose Chartbeat Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and … Incentivized Helpful? Verified User Chose Chartbeat Simpler, more effective, real-time tool with broader accessibility for team Incentivized Helpful? Verified User Chose Chartbeat Chartbeat is great because it gives you numbers fast. It can be left up on a screen all day and not touched and will still give you facts that you want or need about how many people are on the website at a given time. It is reliable and very easy to understand. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
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	Implementation went as expected
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Features

Adobe Analytics

Chartbeat

Comparison of Web Analytics features of Adobe Analytics and Chartbeat
Feature	Adobe Analytics 8.6 12 Ratings	Chartbeat 7.4 13 Ratings
Lead Conversion Tracking	8.312 Ratings	6.15 Ratings
Bounce Rate Measurement	8.212 Ratings	6.68 Ratings
Device and Browser Reporting	8.712 Ratings	6.912 Ratings
Pageview Tracking	8.912 Ratings	7.812 Ratings
Event Tracking	8.912 Ratings	7.17 Ratings
Reporting in real-time	9.312 Ratings	9.112 Ratings
Referral Source Tracking	8.112 Ratings	8.012 Ratings
Customizable Dashboards	8.212 Ratings	7.710 Ratings

User Ratings
	Adobe Analytics	Chartbeat
Likelihood to Recommend	8.7 (184 ratings)	8.6 (67 ratings)
Likelihood to Renew	9.4 (43 ratings)	9.9 (9 ratings)
Usability	7.0 (35 ratings)	7.8 (58 ratings)
Availability	8.1 (12 ratings)	- (0 ratings)
Performance	8.0 (11 ratings)	- (0 ratings)
Support Rating	3.6 (41 ratings)	8.1 (10 ratings)
In-Person Training	1.1 (5 ratings)	- (0 ratings)
Online Training	7.0 (5 ratings)	- (0 ratings)
Implementation Rating	8.1 (10 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.3 (6 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	- (0 ratings)
Professional Services	7.9 (5 ratings)	- (0 ratings)

Adobe Analytics vs. Chartbeat

Adobe Analytics

Chartbeat

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